- Atlanta, GA, USA
Moxie is a modern marketing solutions agency that expertly leverages the value of data, content and technology to help our clients grow. We push the boundaries of what's possible to outperform the competition in the areas of strategy, creative, social marketing, media, analytics and technology development. Founded in 2000, Moxie has 300+ talented employees in Atlanta, Los Angeles, New York and Pittsburgh. Owned by global media giant Zenith — part of the Publicis Groupe — Moxie is able to quickly leverage cross-company areas of enterprise, talent, experience, resources and tools. Moxie's client roster includes Verizon Wireless, Verizon FiOS, Delta, Porsche, American Cancer Society, Ocean Spray, Wells Fargo, The Coca-Cola Company, 20th Century Fox, Chick-fil-A, Nike, Ainsworth Pet Nutrition and Cisco Systems.
The VP, Intelligence will lead a team of measurement professionals who provide communications and marketing clients with deep insight, actionable measurement and analysis. The VP, Intelligence will be responsible for the design, development and implementation of analysis methodologies, dashboard design, and data driven recommendations and the required tools to generate actionable insightful recommendations. The role will leverage customer information such as transactional and behavioral data, demographic and attitudinal overlays, and qualitative/quantitative research to make business decisions regarding client's marketing investments and competitive intelligence. The VP, Intelligence will stay current in the latest developments, techniques, tools and processes in the fields of communications and behavioral science, program monitoring, marketing measurement and analytics.
Major Tasks, Responsibilities and Key Accountabilities
Manage industry-leading tools such as Omniture, WebTrends, CoreMetrics, DoubleClick, Netbase and Google products that facilitate cross channel measurement and optimization
Strategic direction and/or development of segmentation, predictive, and propensity models
Provide expert counsel to both internal and external clients.
Be an advocate for the Analytics department.
Develop innovative insightful analytics solutions for website activity, online advertising, email/e-CRM programs, mobile marketing, social media and other emerging trends that help solve key business problems.
Manage the full analytical project lifecycle, from business development to final delivery, connecting optimization metrics to the strategic intent of campaigns and underlying business objectives.
Educate Moxie team members on the importance and implementation of actionable analytics solutions.
Initiate, manage and/or supervise 3rd party analytics relationships such as Omniture, QlikView and DoubleClick.
Overlay traditional analytical solutions where required, such as
Predictive statistical models
Survey Design and Analysis
Data Analysis and Mining
Lead a team on the vision and direction of the Intelligence team
Nature and Scope
Reports to SVP, Intelligence
This position will have direct reports
May require overnight travel up to 30%
Masters in a quantitative, economics, or business equivalent preferred
Years of Relevant Experience
8+ years of digital marketing experience primarily focused on strategic planning and analysis
Expert level knowledge of analytics platforms and other business intelligence tools
Strong client engagement and leadership experience skills
Strong management experience, including history of leading teams
Competent in online/offline campaign measurement
Social Platform Analytics and Paid Social Activations
Web analytics tools (Omniture, WebTrends, HBX)
Ad servers (Atlas, DART)
Deep understanding of CRM including platforms as well as holistic customer value measurement
Experimental test design (A/B split, full factorial, fractional factorial)
Statistical tools (such as R, SPSS, SAS) and techniques e.g. segmentation, response modeling and lifetime value
Database tools (MySQL, SQL Server, MS Access)
Understanding of database concepts including normalization, and data integrity
Visual presentation of data through Excel, MS Access reports, PowerPoint, Crystal Reports, Xcelsius, etc.
Knowledge, Skills, Abilities & Competencies
Self-proclaimed industry passion seeker who understands and is inspired by the digital landscape and the value of marketing performance
Self-motivated, with a “roll up your sleeves” work style
Experience delivering insight to internal or external clients by building a technical foundation that includes deep understanding of multi-channel target marketing and optimization in direct mail and/or interactive marketing.
In-depth knowledge of quantitative analysis and ability to provide intuitive plain language understanding to clients.
Demonstrated leadership acumen within client relationships and for direct reports and cross-functional project teams.
Excellent management and time prioritization skills
Ability to manage large project with exceptional project management skills
Excellent communication and client presentation skills
Able to think about both practical and visionary uses of available data
Deep understanding of marketing, advertising, and customer profiling