VP, Intelligence

  • Atlanta, GA, USA
  • Full-time

Company Description

Moxie is a modern marketing solutions agency that expertly leverages the value of data, content and technology to help our clients grow. We push the boundaries of what's possible to outperform the competition in the areas of strategy, creative, social marketing, media, analytics and technology development. Founded in 2000, Moxie has 300+ talented employees in Atlanta, Los Angeles, New York and Pittsburgh. Owned by global media giant Zenith — part of the Publicis Groupe — Moxie is able to quickly leverage cross-company areas of enterprise, talent, experience, resources and tools. Moxie's client roster includes Verizon Wireless, Verizon FiOS, Delta, Porsche, American Cancer Society, Ocean Spray, Wells Fargo, The Coca-Cola Company, 20th Century Fox, Chick-fil-A, Nike, Ainsworth Pet Nutrition and Cisco Systems.

Job Description

The VP, Intelligence will lead a team of measurement professionals who provide communications and marketing clients with deep insight, actionable measurement and analysis. The VP, Intelligence will be responsible for the design, development and implementation of analysis methodologies, dashboard design, and data driven recommendations and the required tools to generate actionable insightful recommendations. The role will leverage customer information such as transactional and behavioral data, demographic and attitudinal overlays, and qualitative/quantitative research to make business decisions regarding client's marketing investments and competitive intelligence. The VP, Intelligence will stay current in the latest developments, techniques, tools and processes in the fields of communications and behavioral science, program monitoring, marketing measurement and analytics.

Qualifications

Major Tasks, Responsibilities and Key Accountabilities

  • Manage industry-leading tools such as Omniture, WebTrends, CoreMetrics, DoubleClick, Netbase and Google products that facilitate cross channel measurement and optimization

  • Strategic direction and/or development of segmentation, predictive, and propensity models

  • Provide expert counsel to both internal and external clients.

  • Be an advocate for the Analytics department.

  • Develop innovative insightful analytics solutions for website activity, online advertising, email/e-CRM programs, mobile marketing, social media and other emerging trends that help solve key business problems.

  • Manage the full analytical project lifecycle, from business development to final delivery, connecting optimization metrics to the strategic intent of campaigns and underlying business objectives.

  • Educate Moxie team members on the importance and implementation of actionable analytics solutions.

  • Initiate, manage and/or supervise 3rd party analytics relationships such as Omniture, QlikView and DoubleClick.

  • Overlay traditional analytical solutions where required, such as

    • Predictive statistical models

    • Customer profiling

    • Segmentation Analysis

    • Survey Design and Analysis

    • Data Analysis and Mining

    • Multi-Touch Attribution

  • Lead a team on the vision and direction of the Intelligence team

Additional Information

Nature and Scope

Reports to SVP, Intelligence

This position will have direct reports

 

Job Requirements

May require overnight travel up to 30%

 

Education Required

Bachelor’s degree

Masters in a quantitative, economics, or business equivalent preferred

 

Years of Relevant Experience

8+ years of digital marketing experience primarily focused on strategic planning and analysis

 

Preferred Qualifications

  • Expert level knowledge of analytics platforms and other business intelligence tools

  • Strong client engagement and leadership experience skills

  • Strong management experience, including history of leading teams

  • Competent in online/offline campaign measurement

  • Social Platform Analytics and Paid Social Activations

  • Web analytics tools (Omniture, WebTrends, HBX)

  • Ad servers (Atlas, DART)

  • Deep understanding of CRM including platforms as well as holistic customer value measurement

  • Experimental test design (A/B split, full factorial, fractional factorial)

  • Statistical tools (such as R, SPSS, SAS) and techniques e.g. segmentation, response modeling and lifetime value

  • Database tools (MySQL, SQL Server, MS Access)

  • Understanding of database concepts including normalization, and data integrity

  • Visual presentation of data through Excel, MS Access reports, PowerPoint, Crystal Reports, Xcelsius, etc.

 

Knowledge, Skills, Abilities & Competencies

  • Self-proclaimed industry passion seeker who understands and is inspired by the digital landscape and the value of marketing performance

  • Self-motivated, with a “roll up your sleeves” work style

  • Experience delivering insight to internal or external clients by building a technical foundation that includes deep understanding of multi-channel target marketing and optimization in direct mail and/or interactive marketing.

  • In-depth knowledge of quantitative analysis and ability to provide intuitive plain language understanding to clients.

  • Demonstrated leadership acumen within client relationships and for direct reports and cross-functional project teams.

  • Excellent management and time prioritization skills

  • Ability to manage large project with exceptional project management skills

  • Excellent communication and client presentation skills

  • Able to think about both practical and visionary uses of available data

  • Deep understanding of marketing, advertising, and customer profiling

     

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