Senior Planner Buyer, Publishing & Audio

  • Full-time

Company Description

Blue 449 is a global media network that launched in Spring 2015 and is one of the 6 agency brands within Publicis Media and is growing rapidly. 

We have a wide range of interesting clients from retail goliaths such as Asda and Dixons Carphone to smaller luxury business such as Ralph Lauren and Fortnum & Mason.

We have many long-standing client relationships and an enviably strong client retention record. Our clients value us for our honesty, openness and willingness to collaborate, as well as our rich understanding of their businesses. Our work both prioritises the proven and is driven by a hunger for invention. 

http://www.blue449.com/ 

As an agency we believe strongly in two philosophies ‘Open Source’ and ‘Business Outcome first’.  

‘Open Source’: Today, a media agency must think flexibly, learn fast, respond swiftly, collaborate widely, nurture technology, amplify ideas, read data and operate at the very heart of businesses. It must sit at the intersection of data and ideas. There is a parallel for this in technology. It’s called open source.  Open source is a philosophy born in the world of software development that has since been applied to other fields. The core principle is that the source code of software programs be made publically available for adaptation, modification and development.  This is why we put collaboration at the heart of what we do.  We are happy to work with a variety of companies, whatever is the right answer for our clients, to make great things happen. 

Business Outcome: In order to deliver business effect for our clients we need to get close to their 1st party data.  We believe that a move away from media metrics is vital if you want to be a business partner rather than a supplier.  Start with the desired business outcome and work back from there! 
 

Job Description

THE ROLE;

We are looking for a brilliant Senior Planner Buyer to join our Publishing & Audio Investment department where you will plan and buy media across; Publishing and Audio (including their related digital platforms ), on one of our largest retail clients!

  • In this role you will analyse your own planned campaign performance and that of other planners within the account team and broader publishing & audio department, and use that insight to shape on going advertising activity. 
  • You’ll be the go-to person for your clients for any campaign related issues and you will regularly meet with and present to clients. You will also deal with day to day issues relating to campaign performance and everyday client requests.  You will also, where needed, attend strategy and higher level planning meetings, assuming an active voice in these sessions.
  • With a strong understanding of your clients, their competitors, media owners and the advertising market as a whole, you’ll be keen to continue learning and deepening that knowledge constantly with the support and encouragement of your Account Manager.
  • You’ll be tasked with managing a Graduate or Buyer which includes mentoring, teaching and developing their skills and knowledge, with the support of your Account Manager. 

RESPONSIBILITIES INCLUDE;

  • Understanding of all media markets and in particular an in-depth knowledge of the Publishing & Audio landscape
  • On-going learning within the digital, publishing and audio market i.e. attending media owner presentations/surgeries and keeping up to date with trade press
  • Ensure that you’re always seeking new opportunities for your client/s
  • Thrive in negotiating and ensure that you’re always striving to achieve competitive pricing for you client/s
  • Campaign Analysis / liaising with media owners on Pricing and Quality Reporting / Monitoring Deal Status by client
  • Checking all data entry and compiling your own plans
  • Checking and advising grad or buyer on document structure and presentation where needed
  • Build internal and external relationships and become highly regarded by media owners and clients.
  • Strong attention to detail on both your own output and that of any Grads or Buyers
  • Have an invested view on your own development and the development of Grads or Buyers
  • Day to day campaign related client interaction 

Qualifications

QUALIFICATIONS;

  • Undergraduate degree from a good university, or prior completion of a relevent Apprenticeship scheme from an accredited provider. 
  • Already a Publishing and/or Audio Executive, or Senior Executive, you’ll possess a thorough understanding of the systems and procedures needed to successfully implement a campaign. 
  • A passion for trading/ negotiating. 
  • Experience with successfully planning and impllementing solid, well thought out campaigns, and you always have the client’s needs and business objectives front of mind. 
  • Commercially astute. 
  • Enjoys teamwork!

Additional Information

BENEFITS AND PERKS
•    Company pension scheme
•    Dental insurance available at corporate rates
•    Life assurance
•    Season ticket loan
•    Cycle to work scheme
•    Subsidised gym membership 
•    Free eye tests
•    Childcare vouchers
•    Daily free breakfast,
•    Highly subsidised canteen
•    Free drinks and snacks available every Friday afternoon via the new starter trolley
•    All company ‘Skint Nights’ every month before pay day

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