Senior Data Analyst

  • Singapore
  • Full-time

Company Description

Publicis Communications is the creative communications hub of Publicis Groupe, bringing together the Leo Burnett, Saatchi & Saatchi, Publicis Worldwide, BBH, Marcel, Fallon, MSLGROUP and Prodigious networks

Present in over 100 countries, Publicis Communications aims to deliver transformative work to its clients and to attract the best talents in the industry. Publicis Communications draws upon the expertise of over 30,000 employees.

"Our ambition is to be the indispensable creative partner to our clients in their own transformation, by delivering seamless access to the creative firepower of our networks through end-to-end platforms linking consumer insight, brand knowledge and creative ideas, boosted by data and technology."​

Arthur Sadoun- CEO Publicis Communications

Job Description

Digitas is a highly-caffeinated playground where brilliant minds come together to make bold, award-winning marketing. We use data-driven insights to guide our work, but we also believe in a healthy dose of spirited storytelling as we strive to transform the marketing landscape.

We are looking for an individual that has strong experience of analysing data, building segmentation, performance insights and educating clients on the importance of data. We require someone who has the business mind-set to ask the right questions of the data to extract meaningful insights that will positively impact account performance on campaign or customer experience strategy. 

The Data function sits alongside Strategy & Planning playing a central role in ensuring insightful data-driven decision-making is at the heart of every project that Digitas delivers. Meaning that data analysts will regularly interact with experts across technology, creative, project management, media and CRM. The team covers a wide range of channels including; web, mobile, app, media, and social.  This role will sit across the data analytics functions, but will have the opportunity to cross skill within the other areas. There are 2 parts to this role 1) to support the strategy team and 2) to support the client campaigns requirements.


The first part of this role is therefore to be responsible for supporting the strategy team:

ª  Gather data and insights from various data sources such as GWI, comScore and data scraping.

ª  By interpreting the 1st, 2nd and 3rd party data sets which will help the strategy team with client pitches

ª  Build segmentation and profiles for customer marketing strategies

ª  Test planning and optimization: put marketing programs on clear paths to improvement by creating structured test plans and benchmarking.

Part two of the role is to support client campaigns:

ª  Work with the data team to build predictive models to improve the efficiency of client campaigns

ª  Building reports and providing insights to clients regarding their marketing campaigns across multiple channels

ª  Keeping abreast of important data technology trends, updates and new products and skills development needs.

Core skills:

We’re looking for someone who can:

ª  Liaise with clients, global and internal teams, collect requirements, help shape strategy and delivery of robust analytics solutions

ª  Support client engagements and internal teams from a data and technical perspective

ª  Present recommendations to clients and internal teams professionally

ª  Share skills, solutions and knowledge with immediate and wider teams

ª  Assist with pitches and proposal writing

ª  Perform data audit and gap analysis


Required experience and skills:

ª  Degree educated (Computer Science, Statistics, Economics, Marketing, Business, Finance or equivalent experience)

ª  Knowledge or R/Python/SQL

ª  Able to drive analytics measurement and optimisation strategy with proven data interpretation skills

ª  Experience of analyzing online consumer journeys using analytics tools like Adobe Analytics & GA

ª  Ability to provide technical solutions for cross channel reporting and attribution.

ª  Experience in using BI Tools: Tableau/Qlikview

ª  4+ years industry experience gained in an agency (preferred) or client side environment

ª  Advanced Excel (Macros etc.), strong Word & PowerPoint

ª  Excellent presentation and written communication skills


Digitas follows a rigorous performance management process based on four competency areas (Clients & Commercials, People, Delivery & Innovation, Craft Skills). Employees and managers have regular appraisal milestones, based on a tiered scorecard and SMART objectives agreed at the start of the year. Assessment happens through a continuous feedback process. Three-month objectives will be agreed for all new joiners to the company.

A little bit about us:

We are The Connected Marketing Agency. A strategic partner that guides brands to make meaningful connections with extraordinary outcomes. Our purpose is to deliver Truth, Connection and Wonder. Truth. Being data-driven, informed by real human behaviour. We create authentic experiences inspired by insights. We believe in transparency in our business practises. Connection. We connect the ecosystem between brands and consumers through all marketing touchpoints…digital, physical, emerging. We connect with partners, sister agencies and clients for unconventional solutions. Wonder. By approaching challenges with excitement, imagination and a sense of what’s possible. Our ideas excite, open eyes, provoke, move people in transformational ways.

We are designed, through approach, workplace, and model to bring together experts in brands, data, technology, media, content, creative and CRM across the world. Our 6,000 diverse talents include technology, data and media experts as well as creative, customer and commercial specialists. Our unicorns are dedicated to helping our clients navigate their own marketing transformation delivering work that resonates with audiences around the world.

The way we do this is by connecting datasets that reveal people’s choices, preferences and attitudes through millions of signals in what they do each day. We pride ourselves on having one of the most innovative strategy teams in the business. Our goal to design the right end-to-end customer journey – people are at the centre of everything we do and data is the fuel. Our clients regularly sing our praises, and who can blame them: from several of the world’s largest banks to household names in travel, shopping, food, and leisure, our work is broad and innovative. But we are interested in more than just best-in-class insights; we strive to offer every employee cutting-edge care

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