Analyst
- Full-time
Company Description
ABOUT MOXIE
Moxie is a modern marketing solutions agency that expertly leverages the value of data, content and technology to help our clients grow. We push the boundaries of what's possible to outperform the competition in the areas of strategy, creative, social marketing, media, analytics and technology development. Founded in 2000, Moxie has 300+ talented employees in Atlanta, Los Angeles, New York and Pittsburgh. Owned by global media giant Zenith — part of the Publicis Groupe — Moxie is able to quickly leverage cross-company areas of enterprise, talent, experience, resources and tools. Moxie's client roster includes Verizon Wireless, Verizon FiOS, Delta, Porsche, American Cancer Society, Ocean Spray, Wells Fargo, The Coca-Cola Company, 20th Century Fox, Chick-fil-A, Nike, Ainsworth Pet Nutrition and Cisco Systems.
Job Description
POSITION PURPOSE
Satisfy your insatiable appetite to ask and answer questions, dig into data, and summarize performance in executive level formats by working, learning, and growing within a future leaning analytics organization
Qualifications
MAJOR TASKS, RESPONSIBILITIES AND KEY ACCOUNTABILITIES
Analyze CRM data to provide insights and recommendations into the performance of clients’ email and loyalty program initiatives
Develop email measurement strategies and reporting of key business metrics
Translate data through storytelling and data visualizations to communicate findings
Maintain functional expertise in database marketing, analytical tools, techniques, and other infrastructure requirements
Work closely with respective team members from various disciplines (media, creative, account management, customer insight, emerging trends) within the agency and the client to optimize and coordinate campaign strategies
Other responsibilities as assigned
NATURE AND SCOPE
Reports to Sr. Analyst
JOB REQUIREMENTS
May require overnight travel up to 10%
EDUCATION REQUIRED
Bachelor’s degree
Experience with CRM Tools (i.e. Salesforce, ExactTarget, Responsys, Silverpop)
YEARS OF RELEVANT EXPERIENCE
0-2 years of digital marketing experience
PREFERRED QUALIFICATIONS
Intermediate expertise in SQL
Demonstrable knowledge of analytics platforms and other business intelligence tools
Competent in online/offline campaign measurement
Email service providers (Exact Target, Silverpop, Yesmail, Responsys)
Experimental test design (A/B split, multivariate testing)
Statistical tools (such as R, SPSS, SAS) and techniques e.g. segmentation, response modeling and lifetime value experience a plus
Database tools (MySQL, SQL Server, MS Access)
Understanding of database concepts including normalization, and data integrity
Visual presentation of data through Excel, Tableau, etc.
KNOWLEDGE, SKILLS, ABILITIES & COMPETENCIES
- Must be a self-starter, with strong planning and organizational skills and the ability to work with minimal direction
- Excellent management and time prioritization skills
Strong presentation and communication skills
- PC proficiency in Microsoft Office Suite
Detail oriented while keeping sight of bigger picture/trends, intellectually curious
Able to think about both practical and visionary uses of available data
Deep understanding of marketing, advertising, and customer profiling
Additional Information
All your information will be kept confidential according to EEO guidelines.