INSIGHTS ANALYST

  • Full-time

Company Description

Publicis Media is one of the four solutions hubs of Publicis Groupe, alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its four global brands, Starcom, Zenith, Spark Foundry and Blue 449, and supported by its digital-first, data-driven Global Practices which together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 13,500 employees worldwide.

Join us!

Job Description

The position will focus on managing media tools, market sources and ad hoc studies to extract relevant insights and data to clients.

Key Responsibilities

  • Target group analysis
  • Market and category analysis
  • Advertising expenditure tracking
  • Audience analysis
  • Preparation of client presentations and reports
  • Collaborating in ad hoc research (qualitative and quantitative) like trackings, consumer insights research, ad hoc studies realized with own research tools (e.g. Touchpoints)

Qualifications

  • Degree in Marketing, Advertising/Publicity or Economics
  • 4-5 years of professional experience in similar positions (ideally in a media agency)
  • Ability to think analytically, quantitatively and creatively
  • Team worker
  • Advanced knowledge of Office (Power Point, Excel, Word, Outlook)
  • Sound knowledge of the following tools (sources): Instar Analytics (Kantar Media), Infotrack (IOPE), Galileo (EGM, AIMC Marcas), ComScore, InfoIO/Mosaico (InfoAdex); knowledge of social listening tools will be valued
  • Fluent in English, oral and written (at least B2 level)

Additional Information

TRUST
Trust is the cornerstone upon which we build our relationships. We hold ourselves to the highest standards of how a partner should behave. We treat our people and our clients with respect, transparency and honesty.

TALENT
This is first and foremost a people business. We are committed to ensuring Publicis Media a destination for the best talent in our industry. We value people as individuals, growing ourselves as we grow our client’s business.

TRANSFORMATION
True transformation comes when we stop managing change, and instead initiate change. We believe in our purpose to be the admired force for business transformation. We believe that focusing on performance and results has the power to transform client business.

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