Blue 449 (www.blue449.com), the Open Source Media Agency is one of the six brands of Publicis Media. Its open source philosophy means operating at the intersection of media, ideas, data and technology to deliver inventive, collective progress for their clients. Its Blue Collective, like-minded individuals and organizations from across the globe, provide additional expertise and inspiration as do the global practices of Publicis Media. Led by Andras Vigh, Global Brand President, Blue 449 operates in 20 markets, 29 offices and has a talent pool of over 1300 employees.

We are one agency, many territories, no boundaries. Twitter @blue449

Overview:  Drive engagement and media ROI for T-Mobile for the multicultural consumer with emphasis on Hispanics and African Americans, but could include other diverse targets including Asian, Native American and others.

Strategy Supervisor Multicultural will be responsible for the development & execution of Multicultural media strategies and integrated plans. Ideal candidate will be have strong Multicultural knowledge and media planning experience. Position will report into Associate Director Multicultural.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Planning

Rooted understanding nuances & synergies, with deep cultural knowledge of trends & insights, & ability to contribute with the clients’ business growth in mind.

•Investigate & communicate market intelligence/interpretation on an account & category level (i.e. audience analysis, competitive monitoring, seasonal trends)

•Coordinate & integrate planning & buying disciplines on a team level across all phases of planning

• Be a Multicultural touchpoint throughout the entire planning process, serve as a source of information & standards to help direct initiatives
• Inspire teams with strategies rooted in insights
• Active contributor to performance reporting & attribution assessment (i.e. recaps, competitive, measurement & analytics)

 
Client

Provide in depth & actionable research & insights on media specifically & in support of marketing business case.

•Ability to articulate & present Blue 449’s total market perspective & strategies

•In collaboration with the Associate Director, Multicultural - contribute to client communication as it relates to MC efforts, recommendations, POVs

 Multicultural Team

• Support Associate Director Multicultural in all aspects of communication plan development and recommendations

•Write White Papers & POVs on new industry developments in Multicultural media & marketing

• Develop & maintain relationships with media vendors, assist with meeting coordination

•Facilitate execution discussions in conjunction with Blue 449 teams across all media

•Participate in New Business efforts

COMPETENCIES AND VALUES:

•Strong background in strategy, insights, & analytics

•Excellent verbal and written communication, organizational, interpersonal skills

•Highly passionate & resourceful in gathering Multicultural research, formulating actionable insights (i.e. tools, industry research)

•Maintains knowledge of existing/traditional Multicultural strategic planning approaches, as well as emerging & creative Multicultural communication channels & media trends

•Excellent project management & organizational skills; Ensure projects are completed accurately & on time, reflect both practical & strategic thinking

•Detail-oriented, good follow through, able to multi-task, and work well under tight deadlines in a fast paced environment

•Gains trust & respect of clients over time. Partners with strategy leads to achieve better business results for clients. Provides excellent customer service both internally & externally

• Builds cooperative working relationships with colleagues, clients, suppliers & other internal & external parties

• Proactively anticipates, prepares & recognizes opportunities & threats. Converts ideas into strategy, tactics & operational plans, & creates breakthrough business results for clients

REQUIRED EXPERIENCE:

•Minimum 5 year’s related experience &/or training (specifically on MC planning)

•A strategic visionary with sound technical skills, analytical ability, good judgment & strong account service focus

•Intelligent with excellent communication skills

•Research Knowledge: Proficiency in the use of syndicated research & media measurement

• Computer Skills/Software Knowledge: Microsoft Suite, Nielsen, Kantar Software, IMS, Flowchart Software, R/F & Optimization Software, Social Tracking tools, ComScore, Google Analytics
• Demonstrate ability to learn new propriety software & processes quickly & proficiently

•Bachelor’s degree required

All your information will be kept confidential according to EEO guidelines.