Analyst, Digital Research

  • Full-time

Company Description

Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is comprised of Starcom, Zenith, Digitas, Spark Foundry, Blue 449 and Performics, powered by digital-first, data-driven global practices that together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 23,500 employees worldwide.

 

We are a global leader in marketing, communication, and business transformation. In a world marked by increased convergence and consumer empowerment, Publicis accompanies clients through their business transformation, offering a full range of services and expertise across digital, technology, consulting, creative, corporate communications and public affairs, media strategy, planning and buying, healthcare communications and brand asset production.

 

TRUST
Trust is the cornerstone upon which we build our relationships. We hold ourselves to the highest standards of how a partner should behave.
We treat our people and our clients with respect, transparency and honesty.

TALENT
This is first and foremost a people business. We are committed to ensuring Publicis Media a destination for the best talent in our industry. We value people as individuals, growing ourselves as we grow our client’s business.

TRANSFORMATION
True transformation comes when we stop managing change, and instead initiate change. We believe in our purpose to be the admired force for business transformation. We believe that focusing on performance and results has the power to transform client business.

Job Description

We are looking for an Analyst for our Media Analytics & Insights team in New York.
 
The successful candidate will be an integral part of our digital research efforts for Zenith Media, Starcom, SparkFoundry and Blue 449.  They will be our clients’ digital consultant, aiding to develop and analyze their targets, marketing goals and competitive challenges while working with a team of research professionals in New York.


Core Responsibilities: 
•    Collaborate with senior team members and other groups within the organization to address emerging trends in media and aid in the evaluation of new media channels 
•    Develop and maintain relevant reports around platform adoption, viewership and consumption through syndicated and proprietary tools
•    Build and maintain deep relationships with agency partners and collaborate with them in designing/testing/analyzing quantitative research studies
•    Prepare customized client presentations, evaluating and presenting insights on the current media landscape, emerging trends, and media/product usage metrics
•    Develop and write topical POVs (Points of View) to address the agency’s position on media and client-related issues.
•    Train agency teams on proper use of Publicis Media’s digital tools
•    Collaborate with senior management to write agency’s worldwide publications, including Zenith’s Mobile Forecasts
 

Qualifications

•    Passion for media research
•    Self-starter with a strong ability to work in a fast-paced environment
•    Confident and strong presentation skills
•    Ability to communicate effectively at all levels
•    Strong writing skills
•    Ability to prioritize and work multiple project deadlines
•    Attentiveness to detail
•    Sense of humor

Minimum Requirements:
•    2-3 years’ media research experience at an agency, content company, and/or research firm  
•    Advanced MS- Word, Excel and PowerPoint proficiency 
•    Excellent analytical, written and communication skills
•    Working knowledge of media research sources and terminology across multiple media sources
•    Experience using data and deliverable software across media channels for research purposes
•    Undergraduate degree required
 

Additional Information

All your information will be kept confidential according to EEO guidelines.

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