Are you ready to re-invent digital marketing?  At Performics, we’re accelerating the great missions of our clients—brands like Allstate, Toyota, Verizon, American Express and Kohl’s—in the ever-evolving world of search engine marketing, display media, social media and affiliate marketing. 

If you’re ready to move at the speed of Google, Facebook, and Twitter, have an entrepreneurial spirit, and get excited about finding smarter ways to do things, we’d love to meet you.  We’ll give you the tools, support, and freedom to lead, innovate and grow.  In fact, Advertising Age, Crain's and Tribune have named Performics a "Best Place to Work," and Forrester Research dubbed us one of 2012's "Top Digital Agencies."  We hire exceptional people for our global headquarters in Chicago and U.S. locations in Atlanta, Los Angeles, New York, Seattle, and San Francisco.  Our international presence spans 31 markets (and growing) including regional hubs in London and Singapore.

We are small team of smart, fun and creative thinkers driving innovation in performance marketing by bringing back the consumer at the center of everything we do. We live to bring to life the human being behind the click, and our goal is to elevate the strategic thinking skills of the entire agency. We are artists and scientists at the same time: We decode intent from digital signals and we leverage data from our own search accounts to tell human stories. We are psychologists and engineers: We analyze culture and cognition and build strategic frameworks for others to use. We are story-led, data-driven, innovative, analytical and creative. We are strategic consultants.

Overview:
The Vice President of Planning & Insights is accountable for driving a best-in-class strategic planning practice, including operations, talent and Intent-based Planning. The VP develops and guides the team responsible for the delivery of data driven insights to understand the consumer and improve marketing performance through innovative and effective media and content strategies. The VP works to inspire the agency and ensures the department mission and objectives are achieved – to create an insight-driven culture and make Intent-Based Planning the strategic foundation on every account. The VP actively pitches in new business, aggressively identifies opportunities for growth, guides business strategy, merchandises Intent-Based Planning at conferences and through content marketing, and acts as senior representative for high-touch clients.

Role Objectives:

Team Leadership & Development

·        Empower and coach VP/Directors, Directors and Assoc. Directors, working to drive an insight driven culture rooted in identifying, understanding and harnessing Intent to bring to life the human being behind the click

·        Drive department values of teamwork and collaboration, startup-thinking and intellectual curiosity

·        Mentor and shepherd team skills and career paths

·        Help hire, train and mentor talent within Planning & Insights

Practice Development

Intent-based Planning (IBP)

·        Ensure adoption of IBP through example, positive reinforcement, collaboration, case studies and training

·        Ensure continuous improvement, innovation and implementation of practices, processes, and tools to drive best-in-class strategic planning and generate audience, consumer and brand insights

·        Complete development and rollout of IBP in the US to increase account penetration, grow revenue and improve performance results

·        In charge of extending Intent-Based Planning to addressable channels and eCommerce

·        Empower team to identify and prioritize strategic planning on agency accounts

·        Evangelize and demonstrate the power, features and benefits of IBP across the company and with clients

·        Responsible for quality control and delivery of Intent-Based deliverables by P&I members

·        Support implementation of IBP by media and content practitioners

Department Management

·        Accountable for Directors and Senior Planners to drive data-driven and intent-based media and content strategies

·        Interface with other department leads to collaborate, communicate service offerings, and identify and deliver new solutions for clients

·        Keep senior management apprised of key client opportunities and potential risks

Client Leadership

·        Work to embed Intent-based Planning on every account and with senior clients

·        Proactively lead strategy and insight presentations

·        Develop, foster relationships and interface with senior clients

·        Maintain a thorough understanding of each client’s business and goals to identify opportunities for innovation

·        Help team solve client problems and deliver proactive and insightful thought leadership

·        Bachelor’s degree; Master’s Degree in business, advertising, marketing or behavioral sciences preferred

·        8+ years of planning, strategy or research experience in digital marketing, ecommerce, advertising; client and agency experience preferred

·        6+ years of demonstrated success in managing and developing people

·        Experience with data and insights tools such as Hitwise, Crimson Hexagon, ComScore, Google planning tools preferred.

·        Familiarity with SEM is a must

·        Experience planning campaigns in Social and Display is a plus

·        Proven department and organizational leadership

·        Proven success in delivering clear, strategic presentations to C-level marketing executives

All your information will be kept confidential according to EEO guidelines.