Starcom is the Human Experience Company. A world-renowned media communications agency, we believe the alchemy of people and technology creates experiences people love, and actions brands need. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including Airbnb, Coca-Cola, Fiat Chrysler Automobiles, Kellogg Company, Kraft Heinz, Samsung, Visa and more. Starcom is part of Publicis Media, one of four solution hubs within Publicis Groupe [Euronext Paris FR0000130577, CAC40], and has offices within Publicis One.

The Starcom Advanced Analytics and Insights (AAI) team draws on the dynamic advertising technology space, digital and offline analytics, and evolving methodologies to address complex research and measurement challenges across Starcom client brands. This is a new role that will assist us in utilizing data and technology in ways that drive growth for one of our largest clients. 

RESPONSIBILITIES

• Consult with clients to define and answer their most important business questions, advising on how to best leverage data on media & marketing investments to drive business results
• Drive a culture of ‘always on’ data-driven decision making that will institutionalize the use of consumer-driven analytics in media/marketing investment planning
• Provide thought leadership and be a subject matter expert in the designing and recommending appropriate analytic methodology and approach to address key client questions
• Lead measurement framework development and define media KPIs linked to the business objectives Build the profile of Data and Analytics by packaging and evangelizing best in class client work and provide the clear data and analytics story – why the work is important, the truths that the analytics reveal, and the actions that should follow the analyses
• Work closely with the internal client teams to deliver high-quality execution of a diverse array of client and project deliverables
• Primary lead for account teams (agency and client) on campaign/brand measurement research development and implementation
• Guide and work closely with the planning teams and the client teams to deliver on “data-driven” marketing investment decisions (how much, where, when, which channels, etc…) and demonstrate delivery against business objectives
• Consult with client media teams to align on the strategy, implementation and measurement plans
• Demonstrated critical thinking and problem-solving abilities
• Willing and able to learn in a fast-paced environment with a strong ability to multi-task and meet deadlines
• Expertise in applying data to solving business challenges which requires the ability to analyze diverse data from conceptualization through insightful presentation

• Bachelor's degree or higher
• 10+ years of experience with progressive levels of responsibility in marketing, analytics, media, and management; media agency experience preferred
• Digital media experience required
• Strong background within the intersection of analytics, data, and tech 
• Demonstrated track record of thought leadership, innovation and/or change management
• Strong interpersonal, consulting, collaboration, and organizational skills 
• Excellent written and verbal communication skills

All your information will be kept confidential according to EEO guidelines.