Publicis Media is one of the four solutions hubs of Publicis Groupe alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is comprised of five global brands, Starcom, Zenith, Spark Foundry, Blue 449 and Performics, powered by digital first, data driven global practices that together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 17,500 employees worldwide.

We are built on the foundation of Trust, Talent, Transformation:

The Senior Manager is responsible for managing communication planning operations for responsible/assigned accounts. Areas of focus will be managing strategy development and integrated through-the–line as well as being responsible for the day-to-day management of the tactical media plan and its proper implementation, working to implement the brand’s overall media strategy in the context of changing marketplace conditions and opportunities while working alongside the digital specialists, media buying and research and information team.

Typically coach and direct the work of one or more planners to develop integrated strategy and plans.

Key Responsibilities:

Client Management

• Establish a partner-relationship with clients by being involved in the business environment
• Responsible for learning client’s business inside and out and staying abreast of industry and competitor information to maximize value added information and insights to client in all proposed plans and management of client’s media investment
• Hone feasibility, profitability and negotiation skills through implementation and management of plans at best prices and terms to maximize effectiveness of placement’s reach to client’s consumers
• Ensure professional deliveries in all client dealings
• Manage clients' requests appropriately (e.g. push back on unreasonable timelines, make judgment or evaluate value on ad hoc requests)
• Take ownership for assigned brands and plans

Operations Management

• Work with Associate Director or Director and colleagues within primary area of specialty and across other specialty areas to create, present and execute communication plans for assigned client brands
• Collaborate with digital specialist teams to develop digital strategy and media plan recommendations, integrating offline recommendations
• Synthesize various media statistics and information to develop recommendations and opinions in the area of emerging digital media
• May serve as key contact for buyers in a variety of mediums (TV, print, digital, mobile, social, out of home etc.) to negotiate best investment opportunity to maximize reach of client’s content to targeted audience
• Synthesize various media statistics and information to develop recommendations and opinions in the area of emerging digital media
• Monitor plan execution and serves as first point of contact to raise and resolve any identified issues/discrepancies
• Ensure media deliverables are met on time and within budget and align with clients’ objectives
• Oversee implementation of back end campaign tracking and analytics, monitoring and end campaign report
• ·        Ensure clear documentation on all communications with business partners

Industry Knowledge

• Generate media insights using various data sources and crafts strategic POV based on data for internal and client audiences around media, brands, consumers and experiences
• Establish effective working relationships with all parties and act as first line of issue escalation; manage the resolution of issues as they arise (pre and post live) such as discrepancy between reporting systems and creative malfunctions
• Keep abreast to the development and trends in the ever-changing media landscape

Talent Management

• Serve as first level coach and supervisor to one or more planners to support their knowledge of agency, client, vendor and industry basics as well as their overall skill development in the execution or monitoring of experience plans

Financial Management

• Oversee planner in ensuring all the campaign schedules signed before ad booking and necessary financial document (PE/PO/EO) delivered to project manager for invoicing process
• Work with planner to ensure accurate and timely invoicing (e.g. regular review of unbilled reports, resolve unbilled cases with Finance)
• Follow-up with clients on aging matters

Research & Media Applications Proficiency

• Proficient in all syndicated and proprietary media applications
• Guide and troubleshoot for Level 1 (planner) on applications usage
• Display competency in using advanced functions in each tool
• Tap into proprietary consumer insight applications or alternative sources for more in-depth analysis
• Proficient in using agency's planning approach/tools/apps (e.g. Catalyst / Tardiis APAC / EDJ)

• Bachelor’s degree
• 5-7 years media planning experience required
• Knowledgeable about and experienced with the concepts, approaches and issues involved in integrated planning
• Strong in integrated media planning which spans across offline (TV, Print, Radio & OOH) and digital (programmatic, paid social and SEM)
• Adaptive and keen to learn on the digital ecosystem
• Knowledgeable about new approaches to and developments in digital tactical planning (social and mobile included)
• Familiar with the timelines, processes and needs of the implementation of all media
• Demonstrate critical thinking and problem solving
• Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
• Highly developed people management skills, able to mentor new managers and train planners/executives
• Knowledge and use of various research systems
• Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint
• Integrate understanding into the work to make decisions on the business
• Filter and adapt the different options and apply good judgment combined with hard facts to select which ideas will produce the best results
• Understand what the client's business needs i.e. understanding the history of the brand and what the client wants it to stand for. Understand the client's strategic intent and the implications for building the client's business
• English proficiency