Blue 449 (www.blue449.com), the Open Source Media Agency is one of the six brands of Publicis Media. Its open source philosophy means operating at the intersection of media, ideas, data and technology to deliver inventive, collective progress for their clients. Its Blue Collective, like-minded individuals and organizations from across the globe, provide additional expertise and inspiration as do the global practices of Publicis Media. Led by Andras Vigh, Global Brand President, Blue 449 operates in 20 markets, 29 offices and has a talent pool of over 1300 employees.

We are one agency, many territories, no boundaries. Twitter @blue449

Purpose:

Uncover culture, audience behaviour and content consumption trends to inform and craft content strategies for Blue 449 clients.

Responsibilities:

•        Support Content Strategy Practice by providing category insights and data culled from social engagement and search trend analysis to inform account content planning and new business pitches.

•        Contribute to the development of content activation opportunities with media partners, influencers and talent relevant to defined content strategy, providing strategic briefing and guiding creative approach.

•        Perform regular content audits utilizing both proprietary research methods and 3rd party tools to supply search and social data identifying white space opportunities surrounding brand positioning and content consumption.

•        Provide social and search summary reports of large-scale tentpole events for partnership summary presentations detailing brand activation and impact.

•        Prepare presentation materials transforming data into visual and easy to understand insights.

Expertise: Deep knowledge of search and social analytics, including search and social trends, keyword analysis and social listening.  Able to translate heavy data into simple to understand insights/direction.

Connected: Is aware of and engaged with social platforms and content consumption both professionally and personally, has a good understanding of social platform use in everyday consumer life.

Strategy: Culturally tapped-in and able to identify trends with ease. Has worked with a strategy practice and understands compelling insights and diverse audiences.

Multi-tasker: Ability to balance multiple demands and projects effectively, can self-motivate to initiate and complete projects.
 Relationships and Teamwork: Is seen as a team player and is collaborative, easily establishes self as a resource.

Technical: Experience using search and social analytics tools, such as Google Analytics, Buzzsumo, Netbase, and influencer planning tools, such as Julius. Experience working in Excel. Powerpoint design proficiency.

All your information will be kept confidential according to EEO guidelines.