Senior Analyst

  • Full-time

Company Description

Blue 449 (www.blue449.com), the Open Source Media Agency is one of the five brands of Publicis Media. Its open source philosophy means operating at the intersection of media, ideas, data and technology to deliver inventive, collective progress for their clients. Its Blue Collective, like-minded individuals and organizations from across the globe, provide additional expertise and inspiration as do the global practices of Publicis Media. Led by Andras Vigh, Global Brand President, Blue 449 operates in 14 markets, 22 offices and will expand further during 2017. It employs over 1200 employees.

We are one agency, many territories, no boundaries. Twitter @blue449

Job Description

Overview:
Due to continued growth, Blue 449 is looking for a Senior Analyst to join the Analytics & Insight team in our New York office to work on some of the most recognized brands on the planet.

Blue 449’s Analytics & Insight practice is a highly collaborative, dynamic and multifaceted group, which encompasses marketing analytics, digital performance analytics, research & insights, modeling / advanced analytics, reporting, data strategy, and ad/mar technology. We are an integral part in supporting the strategy, planning and investment teams.

Blue 449 Analytics & Insight practice is about taking complex data to devise simple, actionable solutions to our clients' business questions. Our clients see us as trusted advisors and depend on our thought leadership and subject matter expertise to drive enhanced decision making via our analytics capabilities.

Collaboration and connection are at the core of our business success. The Senior Analyst will work closely with key stakeholders (analytics, strategic planning, investment, content teams and clients) to understand campaign and business objectives and formulate effective advanced analytical solutions to help understand the impact of marketing/media and the drivers of performance.

This is a hands-on position that is ultimately responsible for the quality, accuracy, and timeliness of work being done on behalf of our clients, to increase the visibility of analytics.

The successful candidate will be afforded a rare opportunity to work alongside an experienced team, build their own profile exponentially within our global network, and continue to hone their craft and grow within a mentored environment.

We are looking for:
•    A hard-working, highly motivated, enthusiastic individual who is passionate about growing their career data, analytics & insight and who wants to become a member of a strong analytical family
•    Someone who can structure ambiguous problems, own and drive projects from start to finish, apply sound business judgment, and communicate complex information effectively
•    That has a genuine curious nature, desire to dive deep in the numbers to discover context and make the business case, and goes beyond usual approaches to solve problems and seize opportunities
•    Someone who can help internal and client stakeholders take a scientific approach towards optimizing critical business and marketing decisions
•    A person who possess a hybrid skill-set of strong technical ability coupled with business acumen and can leverage your skills to develop and present insights to a broad client and media stakeholder audience
•    Someone who can help create and foster an environment where data, analytics and insights professionals can develop their skills and grow their careers through taking on increased responsibility and adding value to the organization
You will work within a team environment and will be challenged to make contributions in all project phases: Determination of Business Objectives, Data Acquisition, Data Processing, Database Management, Analytics, Insight Generation and Presentation Creation and Delivery.

The successful candidate will be afforded a rare opportunity to work alongside an experienced team, build their own profile exponentially within our network, and continue to hone their skills and grow within a mentored environment.

 

Qualifications

Responsibilities:
•    Collect, organize and analyze data from multiple sources, and troubleshoot day-to-day data issues and data discrepancies
•    Translate data and analysis into hypothesis, insights, conclusions/implication and recommendations (i.e. can turn data into stories that address client questions and discuss results with internal and external clients)
•    Compile and deliver topline weekly & deep dive monthly, quarterly, mid-campaign and wrap-up reports, liaising with strategy, media, investment and content teams to examine data and visualize findings in a way that insights, implications and recommendations can be easily drawn
•    Identify, synthesize and provide relevant, actionable insights and recommendations across the consumer, competitive, industry and media landscape that drive effective and efficient cross-media strategies, across all aspects of the planning cycle from target development all the way to media optimization and measurement
•    Integrate different data sources – across TV (linear, VOD, time-shifted, connected TV, OTT, addressable TV, Smart TV, gaming), digital (online, mobile, tablet, video, social, display, search) and other data sources (performance, transactional, behavioral, demographic, attitudinal, social, CRM, etc.) – to gain greater depth and dimension, fill information gaps & answer key questions, thereby enhancing insights discovery, accuracy & decision-making
•    ‘Connect the dots’, find the story “behind / beyond” the numbers (i.e. go beyond reporting, peel away the layers of data), glean insights and articulate meaning to address key business questions (‘the whats’), identify insights and provide context and hypotheses (the ‘so-whats and why’), and recommend strategic action (the ‘what nexts’)
•    Develop automated reporting dashboards for internal teams and clients with various media and marketing KPIs and business objectives (the goal is to make it easy for people understand patterns, trends, and insights by transforming data into a visual context)
•    Partner with the strategy, investment and activation teams to ensure dashboards are designed to monitor campaign performance, KPIs and identify insights
•    Ensure accuracy of business-critical deliverables (daily, weekly, monthly) per campaign measurement requirements
•    Oversee the integration and ingestion of various data sources – ex. TV (linear, VOD, time-shifted, connected TV, OTT, addressable TV, Smart TV, gaming), digital (online, mobile, tablet, video, social, display, search) and other data sources (performance, transactional, behavioral, demographic, attitudinal, social, CRM, etc.)
•    Assist in all phases of a marketing/media analytics engagement including scoping of projects, execution of analysis, management of projects and presentation of results
•    Help in the design, execution and delivery of integrated research, measurement, analytics & insights that enable our teams and clients to make more intelligent decisions across the campaign life cycle and consumer decision journey to drive relevance, scale & performance
•    Leverage data, consumer signals and analytic methodologies to drive marketing performance, isolate key KPI trends and performance pacing, optimize consumer online/offline experiences, predict consumer behaviors, maximize conversions, drive media mix optimization and forecast critical business outcomes
•    Assist in the development of learning plans and measurement frameworks – i.e.  help define how performance should be measured (establish meaningful KPIs, define learning agenda and establish thorough monitoring and measurement plan) and oversee the implementation and review of the performance
•    Help establish and instill standards, methods (frameworks) and best practices that enable the Analytics & Insight practice to consistently provide best-in-class measurement plans, meaningful analysis and relevant analytical deliverables
Requirements:
•    Minimum 3+ years of hands-on experience in strategic marketing/media analytics (online & offline; traditional, digital and cross-media)
•    Minimum of 2+ years of agency experience (agency experience/ client service business required) or in a management-consulting firm
•    Strong analytical skills, with the ability to identify business questions, analyze data, provide meaningful insight, draw conclusions, build a clear, strong and persuasive narrative around the data, and develop actionable recommendations
•    Experience and skills in collecting, planning, analyzing and interpreting a diversity of data structures using statistical methods
•    Skilled in “demystifying” analytics, data, research and measurement and communicating benefits as opposed to technicalities
•    Experience using BI/Visualization tools (e.g., Datorama, Tableau, Microstrategy)
•    Strong understanding of how media is planned, purchased, measured, analyzed and optimized and in the context of the business objectives and the audience being targeted
•    Experience with the measurement of both Direct Response and Brand Awareness campaigns; expertise in measuring campaigns’ ability to impact upper, mid and lower funnel metrics
•    Strong grasp of cross-platform media analytics including research methodologies and vendors
•    Understanding of how research (Nielsen, comScore, Millward Brown, etc.) can play into measurement plans and campaign performance reports
•    Experience working with measurement and tracking vendors (cross-device identity, location-based intelligence, ad/brand effectives, attribution, MMM, etc.)
•    Understanding of advanced analytical methods and techniques (MMM/marketing mix modeling, MTA/multi-touch digital attribution, TV attribution, etc.)
•    Understanding of common analytics techniques including: time series data analysis, segmentation, univariate & multivariate statistical analysis, factor analysis, regression/logistic regression, CHAID/decision trees, K-means (clustering), A/B testing, etc.
•    Experience working with ad/mar technologies like:
o    Ad Servers & Exchanges (Google/Doubleclick, The Trade Desk, Innovid, Sizmek, etc.)
o    Programmatic Media (OpenRTB, Direct, PMP’s, DSPs, DMPs, SSPs, data lakes, etc.)
o    Marketing Clouds (Adobe, Salesforce, Rakuten, etc.)
o    Digital & Broadcast Analytics (Google, Adobe, Mixpanel, comScore, Quantcast, Nielsen, etc.)
o    Web Analytics (Google Analytics, IBM Analytics, Adobe/Omniture Analytics, etc.)
•    Proficiency in Microsoft Office, particularly PPT and Excel (have the ability to sort, analyze, import, export, clean data, work with pivot tables, and know how to do V and H lookups, etc.)
•    Demonstrable strategic thinking and analysis skills
•    Strong (end-to-end) project management, time management and execution skills
•    Ability to multi-task, collaborate successfully with teams, and work under pressure
•    Experience / familiarity with syndicated research sources/tools (Gfk, MRI, Simmons, Scarborough, IMS, Nielsen, comScore/Rentrak, Kantar Media, etc.)
•    Excellent verbal and written communication, and an ability to prepare clear and concise client-ready documents
•    Build trusting collaborative relationships with team members and clients of all levels
•    Experience presenting to team members and clients of differing levels of seniority and job functions
•    Solid quantitative and research skills (with ability to mine data and articulate trends and insight) and proven data interpretation capabilities

 

Additional Information

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