VP, Content Strategy Director

  • Full-time

Company Description

As the Human Experience Company, we are a global media agency that believes in the alchemy of people and technology to create experiences people love and actions brands need. It’s in our DNA. We’re powered by the strength of our innovative, driven and intelligent people who are deeply passionate about achieving best-in-class results on behalf of our clients – some of the world’s leading marketers.
 
We value you and the work you do. We work hard, but also enjoy scores of perks rooted in our legacy of having one of the strongest agency cultures. Our top-notch health insurance plans and very generous paid time off allow you much-needed time to recharge and achieve the work-life balance you need to bring your absolute best self to work.

If you are an ambitious goal-setter who is obsessed with the art and science of data, technology and innovation, we want you!

 

Job Description

VP Strategy

Content Business Strategy Lead

  • Liaise with new business and client leads to constantly uncover revenue opportunities
  • Work with Finance to lead monthly Revenue Forecasts and the yearly Business Plan
  • Valuate and monetize Content offerings across agency and clients
  • Lead pricing & content negotiations with media partners
  • Develop a strategic consultative practice that drives content revenue while appropriately balancing and prioritizing incoming projects, responsibilities and departmental resources
  • Defines the business and brand opportunity for content programing in client media ecosystems
  • Creates HX strategy in partnership with Content Creative and media team or works within existing HX strategy
  • Participate in SC brainstorms, guiding ideation with proper strategic insights
  • Work with Content Creative to write the brief and creative presentation decks for SC and client teams to guide the creation of the content
  • In partnership with Content Creative and Content Production, briefs selected production partners
  • Adds critical insight to partnerships along with Content Creative and Content Production leads
  • Provides client service oversight throughout the process
  • Help to create internal and external facing timelines for all phases of content project development and production
  • Integrates with the media team to create distribution and optimization strategy
  • Integrates with the investment team to optimize content with investment strategy
  • Develops measurement strategy for partnerships, focusing on commerce-focused KPIs
  • Help develop and enforce SC departmental protocols and procedures

    Qualifications

    • 10 + years of experience preferrably at an agency
    • Experience determining project value

    Additional Information

    All your information will be kept confidential according to EEO guidelines.

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