The Digital Media Planner will be responsible for planning, negotiating and executing digital media plans.  The ideal candidate must be able to manage day-to-day planning and analysis while maintaining strong relationships with publishers and partner agencies.

Major Tasks, Responsibilities and Key Accountabilities

• Assist in digital media strategy development for top tier clients

• Develop and manage digital media plans; negotiate and purchase media

• Manage the day-to-day implementation, and optimization of campaign activities

• Manage campaign authorizations, budgets, and reconciliation process

• Interact daily and maintain rapport with digital media publishers

• Analyze research data and media/marketing information; shares information with clients

• Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns

• Other responsibilities as assigned

Nature and Scope

• This position may have indirect reports

   

Education Required

• Bachelor’s degree

Years of Relevant Experience

• 2-4 years experience in a digital media planning/buying position

• Experience in Pharmaceuticals is a plus

Preferred Qualifications

• Bachelor degree in related field or equivalent work experience

• Experience with campaign management and ad serving technology:  DoubleClick, Innovid, Prisma, Google Analytics

• Preferred working knowledge of third party Internet marketing research:  comScore Media Metrix, Nielsen NetView, @Plan, NetRatings, and others

• Broad understanding of the programmatic landscape

• Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.) 

• Experience analyzing data and market research

• Familiarity with basic accounting/math principles; basic statistical analysis experience is a plus

Knowledge, Skills, Abilities & Competencies

• Must be a self-starter, with strong planning and organizational skills and the ability to work with minimal direction

• Excellent communication skills

• Strong time-management and organizational skills

• Strong written, verbal communication and negotiation skills.  Good presentation skills a plus

• Proven ability to develop and maintain strong professional relationships with colleagues and vendors

• Experience managing multiple, competing priorities, duties and/or projects.  Proven ability to accommodate evolving responsibilities and last minute changes

All your information will be kept confidential according to EEO guidelines.