Social Media Planner

  • Atlanta, GA, USA
  • Full-time

Company Description

ABOUT MOXIE

Moxie is a modern marketing solutions agency that expertly leverages the value of data, content and technology to help our clients grow. We push the boundaries of what's possible to outperform the competition in the areas of strategy, creative, social marketing, media, analytics and technology development. Founded in 2000, Moxie has 300+ talented employees in Atlanta, Los Angeles, New York and Pittsburgh. Owned by global media giant Zenith — part of the Publicis Groupe — Moxie is able to quickly leverage cross-company areas of enterprise, talent, experience, resources and tools. Moxie's client roster includes Verizon Wireless, Verizon FiOS, Delta, Porsche, American Cancer Society, Ocean Spray, Wells Fargo, The Coca-Cola Company, 20th Century Fox, Chick-fil-A, Nike, Ainsworth Pet Nutrition and Cisco Systems.

Job Description

The Media Planner will be responsible for planning, negotiating and stewarding social media plans.  The ideal candidate must be able to manage day-to-day planning and analysis while maintaining strong relationships with publishers and partner agencies.

Qualifications

RESPONSIBILITIES

  • Assist in digital media strategy development for top tier clients

  • Develop and manage social media plans; negotiate and purchase media

  • Work in conjunction with in-house buying team to optimize social buys

  • Manage campaign authorizations, budgets, and reconciliation process

  • Interact daily and maintain rapport with digital media publishers

  • Analyze research data and media/marketing information; issues and reports information to clients

  • Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns

  • Other responsibilities as assigned

     

QUALIFICATIONS

  • Must be a self-starter, with strong planning and organizational skills and the ability to work with minimal direction

  • Excellent communication skills

  • Strong time-management and organizational skills

  • Strong written, verbal communication and negotiation skills.  Good presentation skills a plus

  • Proven ability to develop and maintain strong professional relationships with colleagues and vendors

  • Experience managing multiple, competing priorities, duties and/or projects.  Proven ability to accommodate evolving responsibilities and last minute changes

 

TRAVEL/OTHER REQUIREMENTS

  • Bachelor degree in related field or equivalent work experience

  • 2 - 4 years experience in a jr. level media planning/buying position

  • Experience with campaign management/ad serving technology (i.e. Double Click DART, Atlas DMT)

  • Preferred working knowledge of third party Internet marketing research:  comScore Media Metrix, Nielsen NetView, @Plan, NetRatings, and others

  • Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.) 

  • Experience analyzing data and market research

  • Familiarity with basic accounting/math principles; basic statistical analysis experience is a plus

 

 

REPORTS TO

  • Media Supervisor or Associate Media Director
  • This position may have direct reports and indirect reports

Additional Information

All your information will be kept confidential according to EEO guidelines.

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