Analyst

  • Atlanta, GA, USA
  • Full-time

Company Description

ABOUT MOXIE

Moxie is a modern marketing solutions agency that expertly leverages the value of data, content and technology to help our clients grow. We push the boundaries of what's possible to outperform the competition in the areas of strategy, creative, social marketing, media, analytics and technology development. Founded in 2000, Moxie has 300+ talented employees in Atlanta, Los Angeles, New York and Pittsburgh. Owned by global media giant Zenith — part of the Publicis Groupe — Moxie is able to quickly leverage cross-company areas of enterprise, talent, experience, resources and tools. Moxie's client roster includes Verizon Wireless, Verizon FiOS, Delta, Porsche, American Cancer Society, Ocean Spray, Wells Fargo, The Coca-Cola Company, 20th Century Fox, Chick-fil-A, Nike, Ainsworth Pet Nutrition and Cisco Systems.

Job Description

POSITION PURPOSE

Satisfy your insatiable appetite to ask and answer questions, dig into data, and summarize performance in executive level formats by working, learning, and growing within a future leaning analytics organization

Qualifications

MAJOR TASKS, RESPONSIBILITIES AND KEY ACCOUNTABILITIES

  • Analyze CRM data to provide insights and recommendations into the performance of clients’ email and loyalty program initiatives

  • Develop email measurement strategies and reporting of key business metrics

  • Translate data through storytelling and data visualizations to communicate findings

  • Maintain functional expertise in database marketing, analytical tools, techniques, and other infrastructure requirements

  • Work closely with respective team members from various disciplines (media, creative, account management, customer insight, emerging trends) within the agency and the client to optimize and coordinate campaign strategies

  • Other responsibilities as assigned

 

NATURE AND SCOPE

  • Reports to Sr. Analyst

 

JOB REQUIREMENTS

  • May require overnight travel up to 10%

 

EDUCATION REQUIRED

  • Bachelor’s degree

  • Experience with CRM Tools (i.e. Salesforce, ExactTarget, Responsys, Silverpop)

 

YEARS OF RELEVANT EXPERIENCE

  • 0-2 years of digital marketing experience

 

PREFERRED QUALIFICATIONS

  • Intermediate expertise in SQL

  • Demonstrable knowledge of analytics platforms and other business intelligence tools

  • Competent in online/offline campaign measurement

  • Email service providers (Exact Target, Silverpop, Yesmail, Responsys)

  • Experimental test design (A/B split, multivariate testing)

  • Statistical tools (such as R, SPSS, SAS) and techniques e.g. segmentation, response modeling and lifetime value experience a plus

  • Database tools (MySQL, SQL Server, MS Access)

  • Understanding of database concepts including normalization, and data integrity

  • Visual presentation of data through Excel, Tableau, etc.

 

KNOWLEDGE, SKILLS, ABILITIES & COMPETENCIES

  • Must be a self-starter, with strong planning and organizational skills and the ability to work with minimal direction
  • Excellent management and time prioritization skills
  • Strong presentation and communication skills

  • PC proficiency in Microsoft Office Suite
  • Detail oriented while keeping sight of bigger picture/trends, intellectually curious

  • Able to think about both practical and visionary uses of available data

  • Deep understanding of marketing, advertising, and customer profiling

Additional Information

All your information will be kept confidential according to EEO guidelines.

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