Blue 449 (www.blue449.com), the Open Source Media Agency is one of the six brands of Publicis Media. Its open source philosophy means operating at the intersection of media, ideas, data and technology to deliver inventive, collective progress for their clients. Its Blue Collective, like-minded individuals and organizations from across the globe, provide additional expertise and inspiration as do the global practices of Publicis Media. Led by Andras Vigh, Global Brand President, Blue 449 operates in 20 markets, 29 offices and has a talent pool of over 1300 employees.

We are one agency, many territories, no boundaries. Twitter @blue449

Overview:

Generate strategic media initiatives and lead all aspects of communications planning for clients or products.

Responsibilities:

• Responsible for overall management of the brand’s business (both traditional and digital) throughout the entire strategic, planning, and implementation process
• Responsible for communication and media deliverables; maintain status report as demonstration of this and for client and internal management effectiveness
• Interpret strategy statement into ideas and actions; develop communications planning effect beyond Context Strategies and communications plans into composed marketing tactics that deliver on stated goals using agreed to marketing and communications strategies
• Lead in strategic positioning, segmentation initiatives and in areas of holistic program planning and communications idea generation/execution
• Generate clear communications plan based on all information available (sales, MMM, METT, publicly available info, etc.)
• Manage strategic implementation and measurement/optimization of communication plans; generate projects that are integral to the brand’s marketing and learning plans

·       Supervise, train and develop staff, including managing workload, delegating responsibilities and checking work for accuracy, performance management.

·       Providing staffing recommendation and daily supervision to all accounts.

• Earn shared leadership role with creative agency in complete brand management and marketing planning process, including new product development, positioning concepts, segmentation, marketing planning, creative execution, message distribution, measurement, and optimization
• Work with internal & external teams to ensure that strategic themes and communications plans are implemented properly; deliver critical leadership in helping others on the team understand how strategies and plans influence sales and ensure output is aligned with the business goals
• Create and maintain strong client relationships by attending client meetings and maintaining regular contact
• Collaborate with SVP in producing and negotiating yearly client contracts and additional proposals and manage account profitability

Qualifications:

To perform this job successfully an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Incumbents will be evaluated, in part, based on performance of each essential function. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

·       Proven experience and success in presenting plans to client and influencing top level client decisions related to local media strategy and implementation

·       Excellent leadership, management and motivational skills

·       Excellent organizational, interpersonal and quantitative/analytical skills

·       Strong client presentation skills and business writing skills

·       Demonstrated expertise in strategic planning and client relations

·       Detail-oriented and proven ability to thrive in a fast paced environment.

Education/Experience:

·       Bachelor’s Degree

·       10+ years media planning experience

·       Progressively responsible experience in people management and leadership

  Business Competencies:

• Fluency with Media Tools and solid understanding of Digital Planning tools
• Able to work with internal research team to develop learning plans for client
• Able to develop, implement and execute strategy to define future direction business unit
• Able to guide others in defining high level strategy for business unit
• Able to plan, conduct, assign and meet obligations for business unit
• Able to design and manage projects, resources, stakeholders, participants and deadlines for business unit
• Able to develop and learn advanced skills in area of specialization
• Able to provide leadership, coaching and mentoring of employees within business unit
• Able to manage a budget, control costs, plan and schedule around cost concerns for business unit
• Able to manage multiple segments and functional areas for business unit
• Able to design and manage projects, resources, stakeholders, participants and deadlines for business unit
• Able to direct long-range planning and the development of programs to maximize organizational resources
• Able to manage multiple segments and functional areas for business unit

Requirements:
• Be Curious, Bold, Collaborative, Creative and Approachable.
• Minimum 10+ years of media experience with extensive planning knowledge
• Superior client service experience with proven ability to provide strategic media plans
• Bachelor’s degree
• Experience across all media types (national, local, digital, direct, OOH)
• Interest and Passion for technology, culture and content.
• Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly
• Excellent written and verbal communication, presentation, organizational, interpersonal and analytical skills
• Ability to translate data into viable business solutions to enhance strategies and meet deliverables
• Excellent leadership ability to drive team to deliver results

All your information will be kept confidential according to EEO guidelines.