WHY YOU WANT TO WORK AT SPARK FOUNDRY

Let’s be honest – in this industry, sometimes we complicate things that should be simple. Here is the bottom line: we want YOU to join us if you are truly passionate about guiding marketers on how to best connect their brands with people. It doesn’t get much simpler than that.

At Spark Foundry, we have a unique approach and provide the support to help you do this. In fact, our approach is built on creating the space for ideas that lead to smart work, and Spark Foundry is built to celebrate and develop YOUR ideas.

POSITION SUMMARY
 
The Business Integration lead is responsible for the application of data driven insights into the Spark planning, investment and measurement process. Additionally, the role requires the candidate design and lead the implementation of modern measurement plans and longer terms roadmaps for Spark clients. Working closely with the internal client teams, Analytics and Insights and Data, Technology and Innovation teams is a vital part of the role.  Functions as expert technical point of escalation, analytical problem solver and technical translator to internal account teams and clients.  Provides ongoing strategic account direction/vision for technology, process and digital reporting/insights.
 
SPECIFIC RESPONSIBILITIES
 
· The successful candidate will have experience and expertise in how to intersect consulting skills, data, advanced analytics and marketing strategy to drive and improve clients’ business results.
· Build strong relationships with internal stakeholders and groups, facilitating synergy between the Strategy and Investment functions that manage day-to-day client business
· Build and develop relationships with client business directors and brand teams, ensuring that client and overall data proposition is relevant and aligns with strategy direction
· Drive a culture of ‘always on’ data driven decision making that will institutionalize the use of consumer-driven analytics in media / marketing investment planning
· Grow product delivery and agency revenue organically by cross selling and up selling value add analytical products across client divisions, markets & categories
· Scope and direct advanced analytics projects to ensure that the deliverables are designed to answer valuable client and media team questions, and that timelines and scope are adhered to
 
SPECIFIC TASKS
 
· Consult with senior client marketing and business leaders to define and answer their most important business questions, advising on how to best leverage media & marketing investments to drive business results
· Work collaboratively with the network to providing the client with the very best thinking and leadership in creating meaningful, measurable marketing experiences
· Underpin client marketing processes with ‘Big Picture’ measurement frameworks and KPIs that will be used to evaluate experiences and specific plans, campaigns or investments across paid, owned and earned media environments
· Keeps abreast of evolving media landscape, including research and emerging trends to provide insight to both media teams and client (as required)
· Guide and work closely with the Strategy and Investment teams and the client teams to deliver on “data driven” marketing investment decisions (how much, where, when, which channels, etc…)
· Create and manage deliverables against detailed project plans that align expectations with outcomes
· Provide a high value consultation layer on top of analytics deliverables
· Determine the best means of communicating analytical insights to clients that ensures understanding of results and application of the analyses is applied
· Build presentations providing the clear analytics story – why the work is important, the truths that the analytics reveal, and the actions that should follow the analyses

QUALIFICATIONS
 
• The candidate must have 8+ years of experience consulting clients on making strategic investment decisions to improve business results
• Bachelor’s degree in marketing/advertising, statistics, mathematics, business, engineering, management information systems or related field
• Graduate degree in statistics, economics, econometrics or related disciplines is a plus
• Senior resource must have strong functional understanding of contemporary marketing analytics, advertising technology and research techniques, as well as an innovative vision on how the practice should evolve to keep pace with the ever changing marketing environment
• Strong understanding and experience with digital media buying, KPI development and technology practices during campaign planning and execution
• Reporting and analysis experience is required
 
• Experience with media measurement tools including 3rd party ad serving, syndicated research and web analytics, such as  Netratings, Comscore, Doubleclick, Atlas, Omniture, Coremetrics, Google Analytics , etc. is preferred, but not required
• Ability to multi-task and adapt to change in a fast paced and constantly changing environment
• Hands on, problem solving abilities – “can do” approach (someone who is a thinker and a doer)
• Strong client management/consultative experience both presenting and resolving issues
• Extensive experience leading and managing marketing technology projects from ideation through installation
• Strong critical thinking and problem solving skills – demonstrated ability to mine data for relevant and actionable insights
• Advanced written and verbal communication skill with ability to communicate/translate complex concepts to non-technical audience
• Demonstrated experience with programmatic audience buying concepts and execution
• Quantitative skills and the ability to roll up sleeves and dig into the numbers when necessary
 
REQUIRED SKILLS
 
• Strong math and analytical skills
• Advanced MS Office skills (MS Word, Excel, PowerPoint)
• Very good understanding of traditional and digital media data
• Excellent project management skills
• Excellent organizational skills and attention to detail a must
• Excellent presentation and communication skills
 

WHO WE ARE

Throughout our rich history, we’ve taken pride in our ongoing legacy of and commitment to constant evolution. It’s in our DNA to evolve.

By melding the spirit of a startup and the soul of a powerhouse across our business, we aim to bring modern heat to brands – the kind of heat that arises at the intersection of startup and powerhouse; of data and content; of art and science; of old and new.

Energy and innovation fuels our startup spirit, while the unrivaled marketplace clout, exclusive partnerships, and global practice capabilities we have at our disposal as a full-service Publicis Media agency deliver our powerhouse soul for our clients.

We hope you’ll take a few moments to learn more about us, and to begin thinking about how we might put “the power of plus” to work for you (http://www.sparkfoundryww.com/).

Spark Foundry is an Equal Opportunity Employer.

All your information will be kept confidential according to EEO guidelines.