About Zenith:

At Zenith we are dedicated to creating a sustainable advantage for our clients, providing them with a quantifiable return from their communications investment that outstrips their competitors.  Our focus on ROI ensures that clients' budgets are invested, not simply spent. We believe the most important consideration for any campaign is a demonstrably effective outcome.  We are committed to developing close partnerships with all our clients and to delivering a service that always exceeds expectations. 

Our Atlanta office is at the forefront of technology-based creativity, housing centers of excellence for integrated planning, programmatic activation and local activation.  We tirelessly drive results and innovation for top national companies, from CPG to Automotive to Nonprofit.  Integrated with our sister agency Moxie, creativity is infused in our DNA and reflects in work that truly stands out and delivers.

The Digital Media Planner will be responsible for planning, negotiating and executing digital media plans. The ideal candidate must be able to manage day-to-day planning and analysis while maintaining strong relationships with publishers and partner agencies.

Major Tasks, Responsibilities and Key Accountabilities

• Assist in digital media strategy development for top tier clients
• Develop and manage digital media plans; negotiate and purchase media
• Manage the day-to-day implementation, and optimization of campaign activities
• Manage campaign authorizations, budgets, and reconciliation process
• Interact daily and maintain rapport with digital media publishers
• Analyze research data and media/marketing information; shares information with clients
• Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns
• Other responsibilities as assigned

Nature and Scope

• This position may have indirect reports

Education Required

• Bachelor’s degree

Years of Relevant Experience

• 2-4 years experience in a digital media planning/buying position
• Experience in Pharmaceuticals is a plus

Preferred Qualifications

• Bachelor degree in related field or equivalent work experience
• Experience with campaign management and ad serving technology: DoubleClick, Innovid, Prisma, Google Analytics
• Preferred working knowledge of third party Internet marketing research:  comScore Media Metrix, Nielsen NetView, @Plan, NetRatings, and others
• Broad understanding of the programmatic landscape
• Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.) 
• Experience analyzing data and market research
• Familiarity with basic accounting/math principles; basic statistical analysis experience is a plus

Knowledge, Skills, Abilities & Competencies

• Must be a self-starter, with strong planning and organizational skills and the ability to work with minimal direction
• Excellent communication skills
• Strong time-management and organizational skills
• Strong written, verbal communication and negotiation skills.  Good presentation skills a plus
• Proven ability to develop and maintain strong professional relationships with colleagues and vendors
• Experience managing multiple, competing priorities, duties and/or projects.  Proven ability to accommodate evolving responsibilities and last minute changes

All your information will be kept confidential according to EEO guidelines.