Sr Project Manager - DMP (m/f/d)

  • Stralauer Allee, Berlin, Germany
  • Full-time

Company Description

Publicis Emil is part of Publicis Groupe, one of the largest communication groups in the world. Publicis Emil is the global marketing transformation partner of the iconic brand Mercedes-Benz and Daimler AG with the headquarter based in Berlin, with teams spread all over the globe (39 markets).

Job Description

This role is to manage the regional Data Management Platform operations hubbed in Prague; to provide activation support and coaching to 15 local markets; to provide the regional client with reporting on market adoption of onsite targeting use-cases. Furthermore, to gather and consolidate learnings and feedback on platform enhancements, use case development and drive take up and usage. Liaise with the agency network team and global media agency to gather, share and scale learnings across markets to optimize DMP performance.

Provide advice and support to local markets in optimising campaigns

  • participate in campaign planning in conjunction with DMP Consultant in determining appropriate usecases and align an agency point of view
  • recommend audiences
  • identify, recommend, develop any tools as appropriate (such as the local country standardised campaign report)

Develop plan, and take actions to maximise market take up and utilisation of DMP

  • identify blockers and report to the regional team
  • identify any training requirements
  • attend meetings in local markets where required
  • participate in Regional digital optimisation projects and provide DMP and Onsite Targeting input as well as market requirements
  • drive and coordinate changes that come from Regional digital optimisation projects through to market users
  • set up and run weekly clinic for market DMP topics

Drive optimization of DMP and use-case performance in collaboration with DMP Consultant, Data team, Website management team and wider organization

  • provide regional client with an overview of market maturity
  • support central DMP teams demand management with an overview of local market priorities

Qualifications

  • 5+ years’ experience in marketing (agency side with additional client or consultancy experience a plus)
  • DMP basic user knowledge, preferably Salesforce
  • Onsite targeting software and principle knowledge, preferably Adobe Target
  • Conceptual understanding of digital media planning/buying
  • Understanding of overall connection between different marketing platforms: CMS, DMP, Onsite Targeting, DSP – experience with complex digital ecosystems
  • Basic understanding of CMS, preferably AEM
  • Ability to quickly gain trust of the client by demonstrating outstanding coordination capabilities as well as subject matter knowledge
  • Ability to work with a multitude of stakeholders
  • Ability to mitigate and triage requests from stakeholders
  • Flexibility to prioritize across resource and tasks
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