Our client is a 360 Health, Fitness and Wellness Industry

Job Summary:
The Head of Marketing is a high-level executive responsible for overseeing the marketing strategies for the organisation.He/she will be responsible for developing and implementing marketing plans that align with the company goals and objectives.

Responsibilities:

• Know stakeholders – Community/Members, corporate, internal, and external.
• Engage, liaise, and create rapport with all levels of stakeholders internally and externally
• Plan, budget and execute community-related events.
• Identify, plan, and execute social investment initiatives at the Branch level
• Oversee planning to execution of launch events in the product
• Increasing the company’s footprint within corporate spaces through wellness events/education and alliance.
• Be the brand ambassador, that aligns with the company’s vision, mission, and purpose to connect with the community at large.
• Ensure a world-class member experience within and outside our clubs
• Ensure brand, health and safety are adhered to during and around Company events
• Team up with the operational, fitness and sales teams to support the achievement of daily, weekly, and monthly objectives; and any other related duties that may be assigned to you.
• Collaborating with related departments to reach targeted customers using innovative strategies
• Improving brand recognition through organized marketing campaigns for the purpose of generating (targeted) new acquisitions.
• Build and maintain the i-Fitness community of existing members. Organize and participate in events to build community and boost brand awareness.
• Monitor and report on feedback and member surveys/reviews
• Interface with customers, conducting customer engagement initiatives, and ensuring customers are fully integrated into the Company

ATTRIBUTES:

• In-depth understanding of market research methods and analysis.
• Excellent organizational and leadership skills.
• Outstanding communication and interpersonal abilities.
• Proven experience in sales and/or marketing and managing relationships with key clients.

REQUIREMENTS:

•  10 years experience as Head of Marketing or similar roles.
•  BSc/BA in Marketing, Corporate Communications, business administration,or relevant field; MSc/MA is a plus.
•  Must have Marketing, Branding,and experiential marketing..

DIRECT REPORTS:
 Brand manager
 Head Corporate communications
 Member engagement

REPORTING  LINE:
 Head, Commercial