Our client is a cryptocurrency exchange and payment solution in Africa.

Position Overview:
We are looking for a creative and results-driven Digital Marketing and Brand Communication Specialist to develop, implement, and manage our digital marketing strategies while effectively communicating and strengthening our brand identity. The ideal candidate will have a strong background in digital marketing, excellent communication skills, and a passion for creating compelling brand narratives.

Key Responsibilities

1. Digital Marketing Strategy: Develop and execute comprehensive digital marketing strategies to enhance brand awareness, engagement, and conversion rates.
2. Content Creation: Create engaging and high-quality content across various digital platforms, including social media, blogs, email campaigns, and website content.
3. Social Media Management: Manage and grow our social media presence on platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.
4. Plan and execute effective social media campaigns.
5. SEO and SEM: Optimize website content for search engines (SEO) and manage pay-per-click (PPC) advertising campaigns to increase website traffic and conversion rates.
6. Email Marketing: Develop and execute email marketing campaigns, including segmentation, content creation, and performance analysis.
7. Analytics and Reporting: Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of digital marketing efforts. Provide regular reports and insights to guide decision-making.
8. Brand Messaging: Ensure consistent and compelling brand messaging across all digital channels. Collaborate with cross-functional teams to maintain brand identity.
9. Online Advertising: Manage online advertising campaigns, including display ads, social media ads, and Google Ads, to drive targeted traffic and conversions.
10. Competitor Analysis: Stay informed about industry trends and competitor activities to identify opportunities and threats in the digital landscape.

• Bachelor's degree in Marketing, Communications, or a related field.
• 5 -7 years experience in digital marketing, including SEO, SEM, social media, email marketing, and content creation.
• At least 3 years experience in a Cryptocurrency company
• Strong proficiency in digital marketing tools and platforms (e.g., Google Analytics, SEO tools, social media management tools).
• Excellent written and verbal communication skills.
• Creative thinking and the ability to develop engaging and impactful content.
• Strong analytical skills and the ability to use data to drive decisions.
• Knowledge of branding principles and the ability to maintain brand consistency.
• Ability to work independently and collaboratively in a fast-paced environment.
• Certifications in digital marketing or related fields are a plus.

What we offer

• Competitive salary
• Health insurance
• Retirement savings plan (Pension)
• Professional development opportunities
• Friendly and collaborative work environment
• Leave Allowance
• 13th Month Allowance