Demand Generation Manager

  • 4601 Six Forks Rd, Raleigh, NC 27609, USA
  • Full-time

Job Description

  • Work with marketing and sales to create and execute a strategic, integrated marketing plan designed to drive engagement and meet the revenue objectives. 
  • Responsible for ownership of the entire lead lifecycle including acquisition, follow-up, nurture, and conversion to pipeline.  
  • Work closely with other marketing team members to successfully execute plans (product marketing, design, digital marketing, marketing operations, events). 
  • Manage MSRs to ensure the follow-up and action of all Marketing generated leads.  
  • Strategically segment the customer and prospect databases for most effective pipeline growth. 
  • Work collaboratively with Sales Operations to ensure the progression of pipeline. 
  • Analyze campaign and channel performance and report regularly on performance and pipeline progress.
  • Manage budget effectively and ensure Marketing ROI.   

Qualifications

Skills & Expertise 

  • Deep understanding of marketing programs and strategies that drive lead generation, nurture, and conversion to revenue for a software company (SaaS software a plus).  
  • Experience running multi-channel, multi-touch marketing programs including email, events, direct mail, content marketing, and social media experience.  
  • Experience creating segmented marketing programs based on personas and lifecycle stage to ensure relevant messaging and engagement.
  • Experience managing MSRs/BDRs or other types of lead nurture roles. 
  • Strong communication skills to work with cross-functional teams. 
  • Experience with marketing automation and CRM tools; Salesforce & Hubspot preferred.
Education & Experience
  • Bachelor's Degree
  • 5+ years executing integrated multi-channel campaigns including digital, email, events, social. 
  • Proven ability to meet lead goals and pipeline targets. 
  • Knowledge of marketing SaaS & enterprise software products. 
  • Experience working in a fast-growing software company.

Additional Information

Why Prometheus Group?

We are a high growth, international software company comprised of a fun-loving, hard-working group of people who enjoy winning as a team! 

  • Triangle Business Journal 50 Fastest Growing Private Companies winner the past seven years
  • Competitive Salaries
  • Excellent Working Environment
  • Casual Dress Code
  • Company Events
  • Global Travel Opportunities
  • Career Progression

We offer an attractive benefits program to meet the diverse needs of our employees.

  • Medical, dental, life and short term disability coverage 100% paid for employee
  • Retirement Savings with Generous Company Match & Immediate Vesting
  • Half Day Fridays
  • Generous Paid Time Off
  • Tuition Reimbursement Program
  • Casual Dress Code
  • Company Outings, Trips & Activities

For more information, visit www.prometheusgroup.com

All your information will be kept confidential according to EEO guidelines.