Playlist + Streaming Optimization Consultant

  • 2220 Colorado Ave, Santa Monica, CA 90404, USA
  • Contract

Company Description

Progressive Technology Solutions (PTSOLĀ®) is a software product engineering and services company serving Fortune 1000, SMB and mature technology start-ups. PTSOL is headquartered in Silicon Valley, California with development and delivery facilities in North America, EMEA and Asia. PTSOL has 20+ years of experience with proven ability to build products and deliver projects internationally leveraging over 250 global resources.

Job Description

  • Optimize existing and create new catalogue/ frontline playlists; implement strategies to achieve/exceed growth, engagement, retention goals
  • Use consumer insights and analytics to inform effective playlisting initiatives, marketing & commercial decisions
  • Execute detailed analysis to understand the complexities of playlist behaviors across all consumer types
  • Manage multi-territory streaming campaigns, working seamlessly with key stakeholders, manage budgets and advise on on-going best practices
  • Execute priority playlist performance reports on scheduled basis
  • Think beyond traditional SEO (although important) to act creatively, take appropriate risks, and understand how each component in the business fits into growth
  • Work with internal and external agencies to manage & allocate budgets and ad inventory to maximise effective playlisting opportunities
  • Work with and complement UMG Global Steaming & Consumer Marketing efforts
  • Work with UMG Commercial Technologies to best utilize existing playlist optimization tools and be a proactive voice for creation of new tools
  • Analyse & share the effects of playlisting and marketing initiatives while responding quickly to changes required
  • Work with digital account leads to maximise opportunities across business partners, including, but not limited to ad inventory procurement
  • Recommend & integrate strategies to grow playlist engagement & market share
  • Learn & share best practices across all appropriate teams
  • Ability to quickly grasp the position mission and breakdown goals in concrete actions

Skills:

Required

  • A passion for all a wide range of music genres & styles including new release & catalogue
  • Global view and understanding of streaming partners and international marketplace performance
  • Proven innovative thinker with experience in marketing practices and growing & acquiring audiences
  • First-rate analytical skills with ability to efficiently communicate strategy, results and market conditions that will drive playlist growth and optimization
  • Strong communication skills with high accountability practices, including weekly deliverables report
  • Ability to write and convey marketing plans/efforts to partners, executives and management
  • Capable interpersonal and teamwork skills, including adaptability & effectiveness to work with team members from diverse backgrounds
  • Tech savvy with good understanding of current & forthcoming technologies and general market trends
  • Able to learn/navigate internal and external information tools and utilize numerous data dashboards
  • Creative, innovative, detail-oriented and resourceful
  • Highly organized and able to prioritize and multi-task
  • Ability to work with a global team understanding local cultural differences
  • Self-motivated and conscientious

Desirable

  • A good knowledge of UMG and 3rd Party repertoire
  • A solid understanding of metadata & digital supply chain processes
  • Advanced Excel/Microsoft Suite user
  • Photoshop and/or InDesign proficiency

Experience:

  • 2-3 years of applicable experience in playlist optimization, analyzing data and executing playlist and streaming growth and user engagement/retention experiments
  • Strong experience with social media and affiliate marketing & brand building
  • A strong understanding of SEO

Education:

  • Bachelors Degree Preferred

Qualifications

Skills:

Required

  • A passion for all a wide range of music genres & styles including new release & catalogue
  • Global view and understanding of streaming partners and international marketplace performance
  • Proven innovative thinker with experience in marketing practices and growing & acquiring audiences
  • First-rate analytical skills with ability to efficiently communicate strategy, results and market conditions that will drive playlist growth and optimization
  • Strong communication skills with high accountability practices, including weekly deliverables report
  • Ability to write and convey marketing plans/efforts to partners, executives and management
  • Capable interpersonal and teamwork skills, including adaptability & effectiveness to work with team members from diverse backgrounds
  • Tech savvy with good understanding of current & forthcoming technologies and general market trends
  • Able to learn/navigate internal and external information tools and utilize numerous data dashboards
  • Creative, innovative, detail-oriented and resourceful
  • Highly organized and able to prioritize and multi-task
  • Ability to work with a global team understanding local cultural differences
  • Self-motivated and conscientious

Desirable

  • A good knowledge of UMG and 3rd Party repertoire
  • A solid understanding of metadata & digital supply chain processes
  • Advanced Excel/Microsoft Suite user
  • Photoshop and/or InDesign proficiency

Experience:

  • 2-3 years of applicable experience in playlist optimization, analyzing data and executing playlist and streaming growth and user engagement/retention experiments
  • Strong experience with social media and affiliate marketing & brand building
  • A strong understanding of SEO

Education:

  • Bachelors Degree Preferred

Additional Information

All your information will be kept confidential according to EEO guidelines.