Head of Search Engine Optimization

  • Remote, CA, United States
  • Employees can work remotely
  • Full-time

Job Description

We're looking for a Head of Search Engine Optimization (SEO) to join Procore's Digital Marketing Center of Excellence. In this role, you'll be responsible for developing and executing the strategy for short-term and long-term Search Engine Optimization growth. As the Head of SEO, you will grow our visibility in organic search engines through content, technical SEO, and backlinking. Successful candidates have strong technical experience and understand the tools and technologies required to test, track, and measure search rankings. 

Procore's marketing team is the driving force behind our global brand. They are responsible for creating demand, driving growth, and establishing Procore as the construction platform of choice through lasting relationships with customers, prospects, and partners. Procore marketing is the globally trusted voice to educate prospects and inspire clients, collaborators, and our ecosystem to champion meaningful change for the construction industry.

This position can be remote or based in any of our US offices. We're looking for someone to join our team immediately.

What You'll Do:

  • Drive the acquisition of traffic, customers, and conversions through organic search

  • Work cross-functionally on complex issues building relationships to drive executive alignment

  • Own and develop our SEO roadmap, including determining the objectives for and approach to delivery

  • Lead content development and web optimization projects

  • Design SEO best practices across marketing, product, sales, and support by developing guidelines and being a spokesperson to evangelize

  • Support and provide SEO guidance across demand-generation activities, including asset creation and campaign design

  • Create strategies to expand into new categories and keywords as our product portfolio grows

  • Expand our international rankings and create strategies to establish Procore in new markets

  • Work with internal and external resources to create content strategies and publish to drive relevant traffic and increase rankings

  • Research, diagnose, and resolve technical site issues. 

  • Advise on site architecture, tagging, and site speed improvements.

  • Create and execute a strategy to expand backlinking

What we're looking for:

  • 12+ years in SEO, including content, architecture, page performance, tagging

  • Strong understanding of website and content architecture and tech stacks

  • A domain expert with keyword research, strategy assessments, and competitive analyses

  • Extensive experience with web analytic and SEO tools (e.g., Google Analytics, Google Search Console, Screaming Frog, SEMRush, AHRefs, etc.)

  • Expert in technical SEO, including how crawl errors, redirection, duplication, and site speed, impact website performance

  • In-depth understanding of how search engines work, SEO optimization techniques, principles of sound SEO strategies, and all key and recent industry changes

  • Knowledgeable of the B2B lead generation strategies

Additional Information

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About Us

Procore Technologies is building the software that builds the world. We provide cloud-based construction management software that helps clients more efficiently build skyscrapers, hospitals, retail centers, airports, housing complexes, and more. At Procore, we have worked hard to create and maintain a culture where you can own your work and are encouraged and given resources to try new ideas. Check us out on Glassdoor to see what others are saying about working at Procore. 

We are an equal opportunity employer and welcome builders of all backgrounds. We thrive in a diverse, dynamic, and inclusive environment. We do not tolerate discrimination against employees on the basis of age, color, disability, gender, gender identity or expression, marital status, national origin, political affiliation, race, religion, sexual orientation, veteran status, or any other classification protected by law.

Perks & Benefits

You are a person with dreams, goals, and ambitions—both personally and professionally. That's why we believe in providing benefits that not only match our Procore values (Openness, Optimism, and Ownership) but enhance the lives of our team members. Here are just a few of our benefit offerings: generous paid vacation, employee stock purchase plan, enrichment and development programs, and friends and family events.

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