Director of Marketing, LATAM

  • Remote, CA, us
  • Employees can work remotely
  • Full-time

Job Description

Procore’s International Marketing team is looking for a Director of Marketing to develop and scale our LATAM go-to-market strategy. In this role, you’ll oversee a small but growing team responsible for demand generation, product marketing, and connecting Procore with prospects and buyers. 

As Director of Marketing, LATAM, you’ll create marketing strategies and plans that will continue to establish Procore as the best and most widely used construction management platform in the world. You’ll partner closely with Sales, Product, Customer, Marketing, Operations, and other Revenue teams to position our brand, create market demand, accomplish our pipeline goals, and ultimately achieve company revenue targets. If you’re passionate about marketing strategy and have deep experience building high-functioning teams and scalable businesses—we’d love to hear from you!

This role reports to our Head of International Marketing and can be based remotely from a US location or in our Austin, TX office. Travel will be required, specifically within the greater LATAM territory and to Procore US offices (when borders reopen and travel safety improves). We’re looking for someone to join us immediately.

What you’ll do:

  • Define and build Procore’s LATAM go-to-market strategies and marketing programs to drive demand with local nuances

  • Ensure internal revenue teams are aligned with your go-to-market strategies and have the necessary information to execute successfully

  • Manage a team responsible for executing full-funnel campaigns and implementing go-to-market strategy, creating strategies that align with our segmentation, messaging, positioning within the market

  • Become a market expert on Procore’s LATAM buyers, how they buy, and their buying criteria

  • Become an expert in positioning Procore against the competition

  • Work with Sales and Operations to build and execute against plans, create new pipeline, and accelerate deal cycles

  • Foster customer relationships to develop references, drive case studies, and identify champions

  • Manage budgeting, GTM planning, and pipeline forecasting 

What we’re looking for:

  • Deep working knowledge and experience of the LATAM market

  • 12+ years of SaaS/B2B/high-tech marketing experience

  • Written and oral fluency in Spanish and English

  • Bachelor’s degree is preferred or equivalent work experience

  • Demonstrated the ability to influence others and build strong working relationships across departments and teams to deliver results

  • Metric and data-driven: proven track record in achieving marketing and pipeline goals and exceeding revenue objectives.

  • Excellent people management skills and an ability to direct various job roles to align under a cohesive team strategy

  • Expert in developing results-driven go-to-marketing strategies in a B2B SaaS environment 

  • Expert with driving, launching, and reporting on multi-channel campaigns Command of digital channels and platforms (Marketo, Adwords, Social Platforms)

  • In-depth working knowledge of SFDC

  • Excellent verbal and written communication skills

Additional Information

About Us

Procore Technologies is building the software that builds the world. We provide cloud-based construction management software that helps clients more efficiently build skyscrapers, hospitals, retail centers, airports, housing complexes, and more. At Procore, we have worked hard to create and maintain a culture where you can own your work and are encouraged and given resources to try new ideas. Check us out on Glassdoor to see what others are saying about working at Procore. 

We are an equal opportunity employer and welcome builders of all backgrounds. We thrive in a diverse, dynamic, and inclusive environment. We do not tolerate discrimination against employees on the basis of age, color, disability, gender, gender identity or expression, marital status, national origin, political affiliation, race, religion, sexual orientation, veteran status, or any other classification protected by law.

Perks & Benefits

You are a person with dreams, goals, and ambitions—both personally and professionally. That's why we believe in providing benefits that not only match our Procore values (Openness, Optimism, and Ownership) but enhance the lives of our team members. Here are just a few of our benefit offerings: generous paid vacation, employee stock purchase plan, enrichment and development programs, and friends and family events.

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