Primera MFBank, your partner for growth, is a fully licensed technology-driven finance platform that offers financial solutions to businesses and individuals. Anchored by a strong balance sheet and an experienced, hands-on management team, we enhance financial inclusion by offering suite of financial services to meet the needs of clients.

We are recruiting to fill the position below:

Job Title: Digital Marketing Officer

Location: Lagos
Department: Corporate Communications
Reports to: Chief Client Officer

General Roles & Business Goal:

• The role involves driving the Banks visibility by developing and driving strategies to grow client and public engagement across various social media and online channels.

• Develop the monthly content plan for social media engagement across all online channels.
• Carry out customer data analytics across the various online channels to keep the Bank abreast of current trends, keep in touch with customers changing behavior and align the Banks engagement activities accordingly.
• Manages marketing and awareness campaigns across the bank’s online and offline platforms toensure our products and services achieve market -visibility and top-of-mind awareness.
• Manages the administration of the Bank’s website by ensuring correctness, relevance, accuracy and brand consistency of information.
• Content writing/development for dissemination on the Banks platforms.
• Creates strategies to drive traffic to the bank’s online and digital channels.
• Manages the team’s departmental budgets as it relates to Public Relations and Digital communications and monitors compliance to budget to optimize costs, while delivering solutions of high impact.
• Prepares detailed product and marketing reports for Management meetings.
• Performs other duties as may be assigned by the Chief Client officer.

• A good 1st degree in humanities, social sciences, administration or any related field.
• Minimum of 3 years operational experience in Digital Marketing
• Experience in the Financial Services Industry is an added advantage

Required Skills & Competencies:

• Target driven and results oriented.
• Possess excellent communication, written and presentation skills.
• Demonstrates exceptional strategic thinking and planning abilities.
• Self-starter with mature analytical skills and ability to work under pressure.
• Innovative and forward thinking, with a track record of executing new ideas.
• Must be technology and media-savvy.
• Creativity & innovation with an exceptional eye for details.
• Excellent Media Relations and engagement skills.

Key Performance Indicators:

• Drive Quality and cost effectiveness of internal and external communications efforts.
• Growth in followership and engagement across the Bank’s social media platforms in line with set targets.
• Growth in web searches for the Bank and hits on our website in line with set targets.
• Drive Monthly Website Traffic in line with set targets.
• Grow Sales Conversion Rate (SCR) for Call-to-Action Content in line with set targets.