Sales Team Lead, SME

  • 24, Kofo Abayomi, Victoria Island, Lagos, Nigeria
  • Full-time

Company Description

Primera MFBank, your partner for growth, is a fully licensed technology-driven finance platform that offers financial solutions to businesses and individuals. Anchored by a strong balance sheet and an experienced, hands-on management team, we enhance financial inclusion by offering suite of financial services to meet the needs of clients.

We are recruiting to fill the position below:

Job Title: Sales Team Lead - SME

Location: Lagos
Department: Sales
Reports to: Head, Personal Banking

Job Description

  • Drive team to sell loans to SME Customers
  • Deposit mobilisation
  • Create a robust sales lead generation pipeline
  • Conversion of leads to sales
  • Meeting team sale target
  • Develop prospects from current clients referral leads
  • Digital marketing
  • Ensure prompt service delivery and maintaining an acceptable turnaround and time
  • Advise clients on new products and services
  • Receive feedback from clients of financial needs and areas of improvement
  • Provide financial advice
  • Ensure  follow up with clients on repayment, daily coordination of marketing activities
  • Ensure the team minimum PAR threshold at 95% monthly
  • Give support to the Head, Personal Banking


  • Delivery of set sales target
  • Lead generation
  • Conversion rate
  • Disbursed loans (new loans, cross-sell and renewals)
  • Delivery of exceptional customer experience


  • HND / B.Sc. in social sciences or any relevant field
  • 5 - 7 years experience in selling loans to SME, Microcredit and Payroll Lending Customers.
  • 5 - 7 Microfinance banking experience


Additional Information

Required Skills:

  • Proficient in use of relevant computer applications
  • Good data entry/keyboard skills
  • Excellent verbal and written communication skills
  • Listening skills
  • Problem-solving
  • Customer service orientation
  • Initiative
  • Adaptability
  • Teamwork
  • Stress tolerance
  • Ability to multi-task and thorough
  • Time management.

Key Performance Indicators:

  • Sales: Value of loans sold against budget
  • Lead generation: Number of leads generated against target
  • Conversion rates against leads generated: Refers to the percentage of leads converted to actual sales
  • Group contact achieved: Number of proposals submitted against target 
  • Conversion against proposals submitted: Refers to the percentage of group contact(s) converted to actual group sales
  • Customer retention: Percentage of cross-sell and renewals against customer base
  • Customer Complaints <=1: Refers to the number of complaints received from customer

Key Interface:

  • Sales team
  • Branch advisory
  • Underwriting
  • Loan monitoring
  • Portfolio management
  • Recovery