HR Business Partner / HR Manager / People & Culture Store Business Partner

Location: Cluj or Sibiu
Position Type: Full-time
Working Pattern: Frequent travel to support from 2 to maximum 5 stores across different cities as the market grows (currently Cluj and Sibiu). This is an on‑site role with an option for hybrid working (1 day of home office per week).

Because people are more than just your day job

At Primark, we do things our way – with passion, care and high standards. For over 50 years, we've been creating stores people love coming back to, offering the latest trends at affordable prices and an atmosphere that sets us apart. We are a business that continues to grow and invest, creating maximum joy at minimum cost.

We have a people-first culture where you are able to work with impact. Our colleagues are at the heart of everything we do – we’re caring, dynamic and we succeed together. If our values resonate with you, Primark might just be your place.

Why join us?

As a People & Culture Store Business Partner, you'll play an important role in bringing our people strategy to life within our stores while developing your business partnering capabilities in a growing international retail business.

• Grow with us: Whether you're already working as an HR Business Partner or you're an experienced HR Advisor or HR Manager looking for your next career step, we'll support your development. This is an opportunity to build your expertise in business partnering, talent management, leadership coaching and change management while helping shape the future of Primark in Romania.
• Collaborative culture: Join a People & Culture (HR) community who share insights, celebrate wins and collaborate to continuously improve. You’ll be part of a culture that values open communication, feedback and shared success. You’ll be seen, heard and valued.
• Diversity that brings us together: We welcome everyone. Our teams are made up of people of all ages, backgrounds, talents and personalities.
• Develop your career across borders: Collaborate with leaders and colleagues across other countries, contribute to regional initiatives and gain exposure to global programmes.
• Your well-being matters: We prioritize mental resilience, and all our colleagues have access to the "Let's talk" Employee Assistance Program offering 24/7 support for well-being, mental health, legal, and financial matters.
• Competitive package & benefits: We offer a stable employment contract, attractive salary with possible annual bonus and comprehensive benefits tailored to support your lifestyle and leadership journey.

What you’ll do?

In your role, you’ll collaborate with colleagues across a range of skillsets and act as a trusted advisor to Store Managers, retail management, and in-store P&C teams providing strategic guidance on all people-related matters. Here’s a flavour of your day-to-day:   

• Business Alignment & Operational Impact – align P&C activities with global and regional strategy, embed change programs, monitor KPIs, monitor data collection in P&C systems and identify efficiency improvements.
• Performance & Talent Management – oversee performance review processes, manage talent pipelines, and facilitate succession planning.
• Learning & Development – coach Store Managers and retail teams, ensure delivery of core learning programs and identify training solutions to build capability.
• Recruitment – support managers with effective hiring practices and planning recruitment activities.
• Engagement & Well-being – champion Primark culture, drive colleague engagement through surveys and action plans and embed global well-being initiatives.
• Employee Relations & Compliance – ensure adherence to policies and employment law, providing guidance on ER matters and liaise on complex cases.

Because you’re one of a kind! What you’ll bring?

At Primark, we want everyone to feel valued, so please bring your authentic self to work, along with the following experience, skills and qualities: 

• HR expertise – minimum 2+ years of experience in an HR Advisor, HR Manager or HR Business Partner role, with strong knowledge of local employment legislation and compliance requirements.
• Sector experience – background in retail or similar fast-paced, customer-facing environments with large colleague headcount (such as hospitality, FMCG, logistics and others).
• Talent & change management – hands-on experience in talent development, performance management, and driving change initiatives.
• Communication skills – highly persuasive communicator with strong delivery and facilitation skills.
• Organizational & analytical ability – excellent organizational skills, ability to manage multiple priorities, and strong problem-solving with commercial acumen.
• Engagement & wellbeing – a passion for creating a positive, inclusive store culture and supporting colleague wellbeing.
• Language & adaptability – Fluent Romanian and English language skills at a communicative level, with confidence working in an international, multicultural environment.
• Flexibility – willingness to travel and attend training in another city.

Potential matters as much as experience

We're looking for someone who brings energy, curiosity and a willingness to develop – not simply years of experience.

You don't need to tick every box. If you're an experienced HR professional who enjoys learning, embraces change and is excited by the opportunity to grow with a dynamic international retailer, we'd love to hear from you.

APPLY NOW! Don’t wait – come find your fit at Primark.

Because your career deserves a little style.

Moda și cultura noastră nu este una standardizatǎ. Promovăm oportunități egale de angajare și ne străduim să creăm un loc de muncă inclusiv  unde oamenii pot fi ei înșiși, să aibă acces la oportunități și să prospere împreună.