PG Forsta is the leading experience measurement, data analytics, and insights provider for complex industries—a status we earned over decades of deep partnership with clients to help them understand and meet the needs of their key stakeholders. Our earliest roots are in U.S. healthcare –perhaps the most complex of all industries. Today we serve clients around the globe in every industry to help them improve the Human Experiences at the heart of their business. We serve our clients through an unparalleled offering that combines technology, data, and expertise to enable them to pinpoint and prioritize opportunities, accelerate improvement efforts and build lifetime loyalty among their customers and employees.
Like all great companies, our success is a function of our people and our culture. Our employees have world-class talent, a collaborative work ethic, and a passion for the work that have earned us trusted advisor status among the world’s most recognized brands. As a member of the team, you will help us create value for our clients, you will make us better through your contribution to the work and your voice in the process. Ours is a path of learning and continuous improvement; team efforts chart the course for corporate success.
Our Mission: 
We empower organizations to deliver the best experiences. With industry expertise and technology, we turn data into insights that drive innovation and action. 

Our Values: 
To put Human Experience at the heart of organizations so every person can be seen and understood. 

• Energize the customer relationship: Our clients are our partners. We make their goals our own, working side by side to turn challenges into solutions. 
• Success starts with me: Personal ownership fuels collective success. We each play our part and empower our teammates to do the same. 
• Commit to learning: Every win is a springboard. Every hurdle is a lesson. We use each experience as an opportunity to grow. 
• Dare to innovate: We challenge the status quo with creativity and innovation as our true north. 
• Better together: We check our egos at the door. We work together, so we win together. 

The Sales Development Representative is a crucial part of our ongoing growth efforts. Our SDR team is on the front lines, identifying and reaching out to potential clients daily, educating them on the value of Forsta and creating business opportunities for the company. The focus of the sales development work is on outbound activities, while also engaging with inbound hot and warm leads generated by our marketing department.

What you'll be doing:

• Work with your team and your assigned Field Sales Reps/Account Executive to develop and execute prospecting activities aligned to strategic territory plans
• Research, develop, and validate target lead and account lists
• Conduct cold outbound prospecting activities to target leads daily, via email, phone, LinkedIn, and other channels
• Set appointments with potentially qualified leads for discovery calls with FSRs
• Conduct qualification calls with prospects
• Develop and maintain knowledge of Forsta solution offerings
• Master and effectively utilize our sales execution systems and related technologies
• Engage with prospects in the Inbound “Hot Lead” queue
• Conduct “Warm Lead” prospecting outreach including but not limited to event/webinar follow-up, etc.
• Work closely with the Marketing team to ensure optimal visibility of demand generation activities
• Support the reps and Marketing in driving attendance to target events
• Participate in various virtual and onsite sales planning and status meetings
• Follow company security and privacy policies and related procedures, and ensure proper safeguarding of information and data made accessible to you.

• Professional, energetic, and motivated team-player with a strong work ethic - “cultural fit” is critical
• Mandatory fluency in English (C1/C2)
• College degree preferred, but equivalent experience, particularly in sales or other customer-facing positions, will be considered
• Ideally 1+ years of experience selling enterprise SaaS solutions
• Ability to excel in a metrics-driven performance culture
• Experience leveraging social media for prospect identification and development
• Strong written and verbal communication skills
• Proficiency with Microsoft Office (Outlook, Word, PowerPoint, Excel)
• CRM (Salesforce.com), Salesloft, and ZoomInfo experience preferred
• Willingness to travel periodically, albeit infrequently, to company and customer-facing events

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Forsta we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles. All your information will be kept confidential according to EEO guidelines.