Growth Marketing Manager

  • 3050 Broad St. Suite 101, San Luis Obispo, California, United States
  • Full-time

Company Description

Postal.io is an integrated direct mail platform for sales and marketing teams that leverages machine learning to automate and optimize the delivery and reporting of personalized physical assets in the sales process. The system can easily integrate with existing CRM systems, Sales and Marketing Automation Platforms, or can be used independently. 

Postal.io is a venture-backed startup, lead by a nationally recognized founding team with multiple successful $mm exits. We are based in beautiful San Luis Obispo within walking/biking distance to restaurants, SLO airport, wineries, and athletic clubs. Our people are our #1 priority and we looking for the best of breed. 

Job Description

This is a ground floor opportunity with tremendous upside and a high level of inbound interest. The Growth Marketing Manager position will be responsible for Postal's lead generation engine and report directly to the CEO.

Responsibilities:

  • Manage corporate website landing pages and blog

  • Work with our partners and customers to drive thought leadership through e-books, gues blog posts, and webinars

  • Create, implement and measure AdWords, Facebook Ads, LinkedIn Ads and other paid search / paid social campaigns to drive lead generation and can shift 

  • Write, design and A/B test email, direct mail campaigns that engage prospects at different stages of the buyer lifecycle

  • Build marketing automation workflows between Hubspot (marketing), Salesforce (CRM) and Outreach (sales automation)

  • Identify new advertising channels from which to create demand and generate leads for our sales team

  • Have an interest in learning more about the evolution, trends, and growth of Sales Automation 

  • Plan campaigns and coordinate with our marketing calendar

  • Manage our events strategy 

Qualifications

A great candidate for this role will be…

  • 2-3 years experience managing lead generation for a technology company including management of paid search and social advertising campaigns

  • Analytical mindset that can dig into our data and report on ROI

  • Creative and skilled writer who can make complex ideas accessible to a wide audience

  • Strong attention to detail, well-organized and a picky editor

  • Self-motivated, with a “get it done” attitude and affinity for working in a fast-paced environment

  • Experienced with Google Docs, ad management software, and carry general internet-savvy

Additional Information

We are not an ordinary tech startup. We believe in a strong work/life/spiritual balance that only comes from a strong company culture. We have high expectations for our employees and ask that they have the same for us. Perks include daily continuous learning opportunities, healthcare benefits, unlimited PTO, office dog of the week, company outings, and more.