Playto Labs is an early-stage angel funded startup by IIT Kanpur alumni, working to make kids future-ready through play. We are building toys, games and curriculum where kids can learn through play. Within a year of launch, we have paying customers from 33 countries and are working on a large international opportunity. The current core team at Playto Labs has earlier built Skyfi Labs where they developed 100+ experiential learning products for UG level students, authored papers in experiential learning and won awards. Those products have paying customers from 67 countries and are rated 4.6+/5 on Google and FB with 1000+ reviews. With such a background, the team is now working on building highly engaging learning-by-doing products for kids. Playto Labs has raised a round of funding from some amazing angel investors who have built and exited startups successfully. Most of them invested after first becoming customers of Playto and seeing how the product is impacting their own children.

• Undertake content marketing initiatives to achieve business targets.

• Create content that motivates, inspires, educates, informs, sells, and simply, provides information, across a wide variety of digital platforms

• Produce high-quality content by collaborating with design and writing teams.

• Use your knowledge of SEO and content development to create digital content

• Research and write short and long-form content on various relevant topics

• Plan and execute various SEO tasks

• Generate ideas for new content composition

•  Write engaging content and ensure that it adheres to SEO standards.

• Bachelor’s degree in English Literature, Communication, Marketing, Journalism or related field

• Proven 1 Year to 3 years work experience as a Content Writer or Copywriter.

• Good understanding of SEO concepts

• Ability to handle tight deadlines.

• Excellent interpersonal skills.

• Strong communication skills.

• Adaptable and flexible
• Ability to perform under pressure
• Agility for quick learning