Digital Marketing Specialist [021429]

  • Full-time

Company Description

About Playtech 
Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a market leader in the gambling and financial trading industries with c.6,400 employees across 24 countries.

Playtech is the gambling industry's leading technology company delivering business intelligence driven gambling software, services, content and platform technology across the industry's most popular product verticals, including, casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.

Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry's leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. Playtech directly owns and operates Snaitech, the leading sports betting and gaming company in online and retail in Italy. www.playtech.com

Job Description

#Playtech Gibraltar is growing, and we want YOU! We are looking for a passionate and highly self-motivated Digital Marketing Specialist (DMS) to join our teamThe ideal candidate will display solid experience in all aspects of Digital Marketing, with particular focus on email and social media marketing. The successful candidate will be reporting directly to our VP of Marketing and will work closely with our Commercial B2B team in Gibraltar. You will be up-to-date with latest digital communication trends, have solid knowledge of performance marketing and are an out-of-the-box thinker who is motivated by data and audience insights that support digital marketing plans in driving conversions and engagement within Playtech’s platforms.

DMS Responsibilities:

  • Manage the B2B Social Media channels, strategies, and promotions
  • Manage, maintain, optimise and analyse our Websites CMS platforms
  • Create and maintain online listings across e-commerce/CMS platforms
  • Create, draft, manage, send, analyse, and optimise e-mail mass marketing campaigns
  • Report to the team to evaluate and analyse high/low performance campaigns
  • Maintain and manage different dashboards of several accounts with efficiency
  • Conduct and monitor marketing key metrics to track success
  • Ensure brand message is consistent across the board

Qualifications

Essential

  • 2+ Years’ experience in Digital Marketing
  • Good level experience in e-mail marketing campaigns/promotions and it's best practices
  • CMS, customer journey, content writing, customer lifecycle and optimization best practices
  • Social Media channels strategy and management experience
  • Google SEO, channels management skills
  • Website management and optimization skills
  • High attention to details
  • Problem solving skills
  • Leadership Skills
  • Fluent in English

Desirable

  • Gaming Industry experience preferred
  • PPC and Google AdWords knowledge 
  • CMS Get Response or any other E-mail marketing CMS experience an advantage

Additional Information

Job perks:

  • Private comprehensive worldwide health and dental insurance,
  • Complimentary breakfast, lunch, fruit, snacks, unlimited hot and cold drinks and more at our in-house canteen
  • Many opportunities to socialise with your colleagues throughout the year, with many Company parties, events, team building activities, CSR initiatives and more!
  • Free parking at Alcaidesa Car Park in La Linea de la Concepcion (for employees who reside in Spain outside of the La Linea area)
  • A chance to level-up, with many learning and development opportunities available to all team members
  • An investment in your mental and physical health, with a fully subsidised gym membership, as well as a free subscription to Headspace; the mindfulness meditation app

We also offer a competitive salary, bonus scheme, pension program as well as a fantastic team culture. In addition, you'll get the opportunity to work in the gaming industry with one of the top teams in the sector. You'll get the chance to grow as a professional as well as the opportunity to invest in your educational growth. Playtech is an equal opportunities employer, and we welcome applications from all interested candidates. If you require any accommodations during the recruitment process, please reach out to [email protected]. Unless otherwise instructed, we will retain your details on file for 6 months in accordance with GDPR requirements.

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