About Playtech 
Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a market leader in the gambling and financial trading industries with c.6,400 employees across 24 countries.

Playtech is the gambling industry's leading technology company delivering business intelligence driven gambling software, services, content and platform technology across the industry's most popular product verticals, including, casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.

Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry's leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. Playtech directly owns and operates Snaitech, the leading sports betting and gaming company in online and retail in Italy. www.playtech.com

Playtech Gibraltar is looking for an experienced and passionate CRM Manager to join our team. You will have strong interpersonal skills and the ability to work with a wide range of people, from key customers to internal marketing teams and various departments within the company. The main purpose of this role is developing the communication strategy across email, SMS and direct mail, create campaigns that drive retention and customer loyalty, look after the whole lifecycle of the campaigns including, segmentation, welcome and re-engagement programs.

 Your Role:

• Plan, implement and analyze site promotions and CRM campaigns
• Provide insights and identify target groups for CRM initiatives
• Campaign tracking, analysis, reporting and revision of conversion, retention and reactivation plans
• Plan and design user flows for different player’s status, which will occur once a specific trigger/s is set
• Analyze the response rate and ROI to the campaigns
• Test, monitor and optimize the offers in our emails, SMS and other real-time communications by using multiple test/control methodologies
• Use analytics and business judgment to identify and solve business problems
• Provide analytical insights for business issues
• Support ad-hoc analysis
• Work on multiple projects at a time in a fast-paced, results-oriented environment

• Proven experience in a similar level CRM role in a similar gaming company, preferably (but not essential) in the online gambling sector
• Experience of managing customer lifecycle campaigns, delivering customer loyalty, experience of using campaign management tools
• Working knowledge of databases and email platforms
• Excellent communication and interpersonal \ influencing skills
• Fluency in English
• Previous experience with designing excel based reports (using ODBC connection) preferred
• Previous experience using MS BI tools (SSIS / SSRS / SSAS) – preferred
• Pass experience with Optimove – an advantage

Job perks:

• Private comprehensive worldwide health and dental insurance,
• Complimentary breakfast, lunch, fruit, snacks, unlimited hot and cold drinks and more at our in-house canteen
• Many opportunities to socialise with your colleagues throughout the year, with many Company parties, events, team building activities, CSR initiatives and more!
• Free parking at Alcaidesa Car Park in La Linea de la Concepcion (for employees who reside in Spain outside of the La Linea area)
• A chance to level-up, with many learning and development opportunities available to all team members
• An investment in your mental and physical health, with a fully subsidised gym membership, as well as a free subscription to Headspace; the mindfulness meditation app

We also offer a competitive salary, bonus scheme, pension program as well as a fantastic team culture. In addition, you'll get the opportunity to work in the gaming industry with one of the top teams in the sector. You'll get the chance to grow as a professional as well as the opportunity to invest in your educational growth. Playtech is an equal opportunities employer, and we welcome applications from all interested candidates. If you require any accommodations during the recruitment process, please reach out to [email protected]. Unless otherwise instructed, we will retain your details on file for 6 months in accordance with GDPR requirements.