Freelance Content/Copywriter

  • 335 Madison Ave, New York, NY 10173, USA
  • Contract

Company Description

Pinto’s mission is to make nutrition information fully transparent, easily accessible, and personalized for both consumers and businesses alike. To do this, we're rapidly bringing the world of food online and making it personalized across every dietary need and preference. Over 35% of Americans now follow a specific dietary eating pattern, and our data platform is organizing the world of food at scale with partners that include Whole Foods and Kroger.

We’re now looking for a Freelance Content/Copywriter who will create thought-provoking content pieces (articles, newsletters, infographics, etc.) for our subscribers, customers and fans to further educate and share trends around food data, nutrition, and specific dietary/food topics across traditional and digital media channels. In short -- you’ll be covering the most interesting topics in nutrition and food data and bringing that data to life via thought-provoking content pieces.

This is an amazing opportunity for someone looking to work with a rapidly growing technology startup solving a meaningful problem in health and nutrition!

Job Description

What you will be doing:

  • Utilizing our in-house data, you will create a backlog of articles, blog posts, infographics, and other similar content pieces covering the most interesting trends and insights in all sorts of topics around food data, dietary trends, nutrition, and similar

  • Brainstorm and collaborate with our content and nutrition team for new ideas and content strategies

  • Write fresh and compelling copy that attracts consumer attention, drives traffic and drives subscribers to our platform

  • Write thought leadership pieces to position Pinto as a leader in the field of food data and build brand equity

  • Schedule and interview industry experts

  • Curate, write, and schedule Pinto newsletters via MailChimp

  • Research subject lines for A/B testing

  • Collaborate with our content and photography team to help create shareable content for Instagram and other media channels

  • Research and organize facts and sources for future content in food data

  • Research food and nutrition across various platforms to compare and create content that is innovative and original

  • Contribute copy and content when required for other various platforms such as our website, blogs, articles, social updates, banners, case studies, guides, white papers.

Qualifications

Requirements

  • Smart, fresh and modern writing voice that will speak to our target audience

  • Experience writing for similar platforms, preferably in the food, travel or technology industry

  • Ability to stay ahead of the curve on current trends and topics in food and nutrition data, the food industry, popular diets, and technology trends relating to our company

  • Insatiable interest in food data, nutrition, food systems, and a genuine love of the world of food

  • Ability to work autonomously

  • Proficient computer skills, including Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel) and Google Docs

  • Familiarity with keyword placement and SEO

  • Bachelor’s degree in creative writing, journalism, English, or related field preferred

Bonus points for

 

  • Experience using MailChimp

  • Interest or experience with food photography

  • Graphic design experience

  • Local to NY

Additional Information

About Us

Pinto is a smarter food data platform, designed for the needs of today's consumers in the world of personalized diet. To do this, we're rapidly bringing the world of food online and making it personalized across every dietary need and preference — everything from general diets like Vegan, Paleo, Keto, Heart Health, and Mediterranean, to the long tail of ingredient and allergen considerations like Lactose Free, Gluten Free, Nut Free, and No Added Sugars. Over 35% of Americans now follow a specific dietary eating pattern, and our data platform is organizing the world of food at scale with partners that include Whole Foods and Kroger.

For consumers, the Pinto app and Web platform provides personalized nutrition info, ratings, product searches, and analysis, directly from their phone or desktop.

For businesses, Pinto's Data & Analytics Platform rapidly brings their product inventories online — with complete data and digital assets — in order to power data-driven and personalized food applications across their business.

Come join us on our mission as we build the future of smart, personalized food data!

All your information will be kept confidential according to EEO guidelines.