You must have strong C1 English level for this role. This is a HYBRID direct hire role available in Medellín, Colombia or Cape Town, South Africa.

This is an exciting opportunity at an industry leading US $1B+ Global Language Tech Company.

Note that your final salary will be confirmed at the end of the hiring process, based on your professional background and skills/experience noted during the interviews.

Our client is an industry leader and one of the world’s largest privately held language and business services companies. Their products and solutions have streamlined international operations with advanced automation, AI, and enterprise level integrations for translation & language services. They’ve helped more than 6000+ companies through professional services, technology platforms, and strategic support in more than 200+ languages.

This an exciting opportunity to join an award winning industry leader that has won multiple awards for their fast growth most notably Inc. 5000 fastest growing companies. You'll not only become a part of their amazing growth story, but you'll also gain exposure to various industries such as tech, legal, life sciences, and AI. 

Company Culture

Our client believes great products are built by empowered teams. Our culture values ownership, collaboration, transparency, and continuous improvement. You will work closely with cross-functional stakeholders and have a direct influence on architectural decisions and long-term platform strategy.

Benefits

• Home-office flexibility
• Hybrid work model
• PTOs
• Weekends Off
• Growth opportunities
• Schedule flexibility

Our client is looking for a Paid Media Lead to work on the execution and optimization of our
global paid media programs across multiple business units. This role is responsible for developing high
performing campaigns, managing significant advertising budgets, driving measurable business outcomes
through data, and embracing AI, automation, and experimentation to improve performance.

Paid Media Strategy & Account Management

• Develop and execute paid media campaigns across Google Ads, LinkedIn Ads, Meta, and other paid channels.
• Manage and optimize annual paid media budgets.
• Develop audience strategies, including audience segmentation, retargeting, and lookalike audiences.
• Collaborate with the CRM team to leverage first-party data and customer audiences across paid media campaigns.
• Drive lead generation and campaign performance across multiple business units.
• Build strong relationships with internal stakeholders and provide paid media expertise and recommendations.

Analytics, Tracking & Reporting

• Monitor campaign performance and provide regular reporting and insights to stakeholders.
• Work closely with Web, Analytics, and CRM teams to support accurate tracking, attribution, and campaign measurement.
• Utilize GA4, Google Tag Manager (GTM), dashboards, and reporting tools to analyze performance.
• Monitor and optimize key performance metrics, including CPL, CPA, CVR, ROAS, and LTV.
• Translate campaign data into actionable recommendations that improve performance.

AI, Automation & Innovation

• Identify opportunities to leverage AI and automation to improve campaign management, reporting, and operational efficiency.
• Recommend new tools, features, and technologies that enhance paid media performance.
• Contribute to improving processes and best practices across the paid media function.

Experimentation & Optimization

• Develop and execute an experimentation roadmap across audiences, creatives, bidding strategies, and landing pages.
• Design, implement, and evaluate A/B tests to improve conversion rates and lead quality.
• Share learnings and best practices to continuously improve campaign performance.

• 5-7+ years of marketing experience in B2B Paid Media.
• Strong hands on experience with Google Ads and LinkedIn Ads, with experience across Meta and other paid channels.
• Proficient in GA4, Google Tag Manager (GTM), and paid media attribution.
• Experience managing paid media budgets exceeding $1M.
• Exceptional written and verbal communication skills in English (C1 or above).
• Strong analytical skills with a data-driven and commercial mindset.
• Experience creating dashboards and communicating performance insights.
• Excellent stakeholder management and cross-functional collaboration skills.
• Passion for AI, automation, and continuous optimization.

About SaaS Talent

SaaS Talent is more than just a recruiting company. We're your hiring, business development and growth partner with 20+ years of experience in SaaS and Hi-Tech that helps you scale and transform your business. We've worked with 100+ companies and helped them achieve their goals. From streamlining sales, marketing, and operations to hiring ideal talent and getting funding, if you're struggling to grow, we're an ideal choice.

Reach out to us at www.saas-talent.com to learn more about how we can help you.

SMS Communication Consent Disclaimer

By applying for this position, you agree to receive text message updates from SaaS Talent related to job opportunities. Standard message and data rates may apply, and messaging frequency varies. Text HELP for help and STOP to cancel. Learn more about our opt-in SMS Communication consent policy here: https://www.saas-talent.com/opt-in-sms-communication-consent