Join the movement!

PharmaCann, one of the nation’s leading cannabis companies, is changing the way people view cannabis. Be a part of the team shaping the future of this booming industry, where our people, our reputation and our standards matter. With a strong foundation and dynamic growth plan, opportunities to join our team abound in this fast-paced environment. Are you ready to join the movement?

We’re grounded and growing. Based in Chicago, PharmaCann operates thirteen dispensaries and four production facilities across multiple states including New York, Illinois, Massachusetts, Maryland, Ohio and Pennsylvania with licensing secured in the Midwest and on the east coast. For more information about our company, please visit pharmacann.com.

The Digital Marketing Manager will be primarily responsible for digital marketing including website development and maintenance, SEO/SEM, paid advertising, email marketing and e-commerce support.  Other responsibilities include supporting the Director of Marketing as needed with brand development, product marketing, advertising/media. This role will be a key contributor to the organization’s digital marketing strategy and integrated marketing plans to increase brand awareness, customer acquisition and retention and revenue.

The successful candidate will have a deep background in digital marketing but also have a strong acumen across the marketing mix spectrum. The Digital Marketing Manager will need to be adaptable wearing multiple hats and have a can-do attitude. It is critical that the candidate have a proven record of producing results in fast-paced, complex, and dynamic environments.

Duties & Responsibilities:

●      Be the architect of our digital strategy to increase channel engagement, growth, and drive increased traffic to our sites and our stores.

●      Serve as the organization’s digital marketing expert leading all digital marketing activities; must be knowledgeable of emerging technologies, trends and analytical tools.

●      Responsible for our SEO strategy including implementation and execution and tuning.

●      Responsible for online inquiry and demand generation of patients and adult-use customers through conversion optimization and for customer retention.

●      Manage website development, optimization and best-in-class user experience including mobile for corporate, retail and product websites, and online ordering and product content management.

●      Collaborate and plan on  inbound/outbound marketing and demand generation campaigns

●      Perform content updates in CMS for all digital properties.

●      Manage digital marketing budget.

●      Partner  and collaborate with Content Marketing and Retail Loyalty Managers to develop email/text marketing strategy for acquisition, retention and growth including drip campaigns.

●      Implement and optimize testing platforms and protocols.

●      Manage digital agency relationship.

●      Participate in enterprise-wide technology audit and assessment.

●      Establish and track key performance indicators to measure and report effectiveness and ROI of digital marketing.

●      Work closely with Social Media Manager on integrating efforts through social media.

●      Provide marketing support for development and maintenance of e-commerce platform.

●      Support Director of Marketing on product marketing including new product development, branding and promotions as needed.

 ●      7+ years of experience with minimum 5 years of digital marketing experience; start-up experience a plus.

●      Bachelor's degree in marketing, communications, computer sciences or other related fields.

●      Experience with Google Analytics/Tag Manager required; Drupal and Wordpress preferred.

●      Strong knowledge of social media platforms

●      Excellent verbal and written communication skills.

●      Exceptional project management and multi-tasking skills.

●      Strong analytical skills and ability to translate insights into actionable plans.

●      Team player but can also work well independently.

●      A doer that can take concepts ideas to execution

●      Ability to thrive in a dynamic, complex, highly regulated  and evolving industry

●      Strategic and creative thinker who can proactively problem solve and contribute solutions with precision

All your information will be kept confidential according to EEO guidelines.

PharmaCann, LLC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age disability or genetics. We value diversity, military service, and law enforcement experience. Compensation is competitive and will be commensurate with experience. Benefits are available.