Senior Director of Sales Strategy and Planning

  • Full-time

Company Description

Who Are We Looking For...

In partnership with and in support to the SVP of Sales, the Senior Director of Sales Strategy and Planning will lead the sales strategy team consisting of Portfolio and Category Strategy, Customer Strategy, Planning and Operations for one of our Ventures businesses, translating business objectives into overall sales and channel specific strategies and tactics that drive sustainable, profitable, and strategic growth. They will serve as a conduit between the sales team and internal cross functional team, facilitate sales and marketing operating as an integrated topline team, championing customer first/store back and Revenue Growth Management (RGM) mindset. Together with the sales strategy and planning team, they will be responsible for creating the channel strategy, go-to-market strategy at channel and customer level, planning and execution of trade funds to achieve business objectives. They will own the design and implementation of in-store activation, category and shopper insights and analytics, creation and deployment of compelling, insight driven selling stories and support the sales team as the category expert.

The Sr. Dir. Of Sales Strategy and Planning will serve as the voice of sales and the customer working with marketing in the development of integrated vertical consumer/shopper plans. They are also accountable for the cross-functional S&OP inputs and the cross-functional stage gate/commercialization team and the development customer ready Price Pack Architecture (PPA) and innovation.  They will also partner with commercial teams across both Ventures and Mondelez to find opportunities to scale as well as opportunities to better serve customer/shoppers/brokers/distributors and accelerate our growth and deliver business objectives. This role will own overall business intelligence and be responsible for the development of critical performance reporting and monthly read outs to understand performance, insights to rapidly adapt plans. This individual has experience with and will be accountable for tool builds, develop teams, in addition to effectively partner with cross-functional leaders to unlock short- and longer-term plans needed to achieve business objectives.

Who Is Perfect Snacks...

Based in sunny San Diego, Perfect Snacks is the company behind The Original Refrigerated Protein Bar. Offering a line of products that boast whole food ingredients and clean food credentials, Perfect Snacks is sold online and in more than 35,000 retailers nationwide. Now more than a decade since its inception, the brand has experienced rapid growth in the last few years, as consumers flock to the fridge for fresher options. Our success is attributed to the people behind the brand, who share in our family's mission: 'To nourish worldkind with a hug, good vibes and a delicious dose of fresh whole food nutrition. To us, that’s the recipe to make life a little more, well, perfect.'

Job Description

Key Accountabilities:

  • Develop, deploy and manage the annual planning process and channel strategy in line with financial targets and short and long-term business objectives and outlining clear plans to accelerate distribution and velocity.
  • Develop, deploy and manage annual go-to-market strategy (Assortment, Merchandising, Pricing and Shelving) at channel and retailer level.
  • Develop overall pricing strategy and channel and retailer level calendars, evaluating trade promotion effectiveness, and building RGM process and capability within the teams.
  • Develop sell-in calendar, create compelling insights-based sales stories and retailer proposals including investment and activation needed to ensure successful sell-in.
  • Responsible for supporting sales team’s delivery against growth objectives, partnering on category reviews as the category expert, leading monthly performance tracking, identifying key gap drivers and escalating action plans to sales team.
  • Act as voice of category/sales within the business; ability to create simple executive comms/presentations to effectively drive actions within the cross functional teams and stakeholders.
  • Responsible for overall business intelligence; Create, deploy and manage tools and reports to track in-store execution, consumption, consumer metrics, and other related data to bring insight and analytics that inform planning and drive action.
  • Partner in the development of vertically integrated consumer/shopper plans and lead the retailer implementation.
  • Lead the development of channel specific and customer ready PPA and innovation.
  • Lead organization of sales meetings and conferences/shows.
  • Partner in the development, test, sell-in and implementation of a fresh snacking destination in store.


  • Bachelor’s degree and/or 10+ years of experience in sales strategy, trade marketing, brand management, or related field preferred
  • 5+ years previous experience specifically with trade management software and strategy/planning and pricing.
  • 5+ years of experience in recruiting, managing, mentoring, retaining, and developing talent.
  • Experience in CPG industry with a deep understanding of the US channel and retailer landscape, preferably in food or other FMCPG categories.
  • Experience in both large and small CPG environments preferred.
  • Ability to work across multiple data sources to provide a holistic perspective
  • Ability to influence decision making across multiple levels and functions of an organization to drive results
  • Solid understanding of sales and trade specific methods / techniques
  • Excellent organizational skills and time management abilities
  • Ability to make decisions and work with limited supervision
  • Ability to work under pressure and balance multiple tasks
  • Proficient with basic computer hardware and software (Word, Excel and PowerPoint)
  • Good oral and written skills – ability to shape executive presentations/comms on business performance.
  • Excellent organizational skills
  • Ability to be both entrepreneurial and methodical in approach to building for scale while preserving speed.
  • Results-oriented and process driven, with high expectations of self and team
  • Collaborative mindset with strength in effectively receiving and communicating feedback

Additional Information

Compensation: $160k - $190k / Year DOE 
Bonus / Benefits / Vacation / 401k Eligible

Must live in the US and be able to work in the US without sponsorship.

Local candidates preferred.  

Got what it takes to join the Perfect Snacks family? We want to hear from you!

We will only consider candidates who provide a resume and answer the below questions:

1.    Why do you want to join the Perfect Snacks family/brand?
2.    What excites you about this role?
3.    Where are you located?

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