- 1265 Battery St, San Francisco, CA 94111, USA
- Employees can work remotely
Pereira O’Dell is a full-service agency with offices in New York and San Francisco and is
recognized as one of the most innovative and creative firms in advertising. Our client work has won 3 Emmys, hundreds of advertising awards and has been made into two feature films. The agency has been named to Ad Age A-List multiple times and was named by Fast Company as one of the 10 most innovative companies in advertising. Pereira O’Dell’s client roster includes MINI Cooper, Adobe, General Mills, ABInBev, Zelle, Timberland, Fifth Third Bank, Intel, The Cheesecake Factory, Rakuten and The Central Park Conservancy.
The Media Planning Supervisor is the day-to-day steward for strategic, creative, and sound media thinking and execution for their clients. They will build and present media recommendations, manage day-to-day media strategy and implementation across their accounts, and collaborate closely with Brand Strategy, Communications Strategy, and Creative to create the best possible execution plan according to the strategic vision for a campaign.
They should be great at considering the whole picture to make sure every channel works together to create the most powerful consumer experience and delivers against client goals.
Job responsibilities include setting overarching media strategy for clients, using tools and data to develop plan recommendations, managing the contracting and implementation of approved media buys, managing ongoing buy maintenance and reporting, and managing billing reconciliation. This role will also help guide and manage junior planners as assigned to them, ensuring their training and skillset growth.
This opportunity is for our San Francisco office, with option to work remotely from another West-Coast market.
Duties and Responsibilities:
Function as the day-to-day contact for your brands when they are looking for answers to any campaign execution or performance questions, partnership direction, POVs and project updates as requested
Develop strategic, thoughtful cross-channel media plans that are built with our clients’ goals in mind
Determine KPIs and solid measurement action plans to track and improve campaign effectiveness and overall success
Manage and assist in the analysis of cross-channel media data, build reporting, and provide insights for optimization
Develop and present plan optimization recommendations based on insights
Develop/maintain relationships with media partners
Oversee the tracking of account spending and collaborate with Finance to maintain up-to-date billing trackers
Keep up to date with the latest media trends, providing POVs when applicable
Act as a thought-leader within the agency for new ways of thinking about media and performance- presenting a strong POV and actionable ways to lean into trends and emerging platforms
Oversee development of contracts and insertion orders, with extreme attention to detail
Maintain vendor contacts for media kits and rates needed for strategy development
Lead the media planning, measurement, and performance process for your assigned clients, including initial research, media strategy development, RFP process, plan development and presentation, and measurement action plan development and execution
Manage trafficking and Q/A of all digital creative within ad server technology
Manage vendor billing reconciliation
Provide management and oversight to Junior Media Strategist(s)
Initiate meetings with publishers in the effort to keep updated on industry trends
Support managers on other various projects and tasks as requested
Requirements and Desired Skills:
Bachelor’s Degree in Advertising, Marketing, Communications, or a related field
5-6 years in media planning and buying in an agency setting working in the online space on national brands
Experience and skill using common media tools: Simmons/MRI, Google Campaign Manager (DCM), Social Platforms (Facebook, Twitter, etc.)
Experience in the development and execution of measurement and reporting for campaigns
Experience using Comms Point, ComScore, and Global Web Index a plus
Experience planning and buying digital and social required; experience in offline channels (i.e. print, OOH, broadcast) preferred
Experience in entertainment, sports, or other fast-paced, brand-driven categories preferred
Voracious curiosity, (asking why? and what next?) and the ability to make lateral leaps in thinking
Excellent oral, written, and presentation skills
Analytically strong with proven ability to demonstrate data interpretation capabilities
Entrepreneurial and solutions-oriented philosophy
Strong organizational skills
Ability to manage multiple projects at once
Pereira O'Dell is an Equal Opportunity Employer and participant in the US Federal E-Verify program. At this time, we are not accepting resumes or candidates from third-party vendors.
All your information will be kept confidential according to EEO guidelines.