Data Analyst

  • 5 Crosby St, New York, NY 10013, USA
  • Full-time

Company Description

Pereira O’Dell is a full-service agency with offices in New York and San Francisco and is
recognized as one of the most innovative and creative firms in advertising. Our client work has won 3 Emmys, hundreds of advertising awards and has been made into two feature films. The agency has been named to Ad Age A-List multiple times and was named by Fast Company as one of the 10 most innovative companies in advertising. Pereira O’Dell’s client roster includes MINI Cooper, Adobe, General Mills, ABInBev, Zelle, Timberland, Fifth Third Bank, Intel, The Cheesecake Factory, Rakuten and The Central Park Conservancy.

Job Description

Position Summary

The data analyst role is responsible for pulling, transforming, and analyzing data sets (from media/social/website/campaign) to provide actionable insights and aid with data-driven strategies. The role will be responsible for the development of forward-thinking insights derived from digital media data, social media data, publisher reporting, and social listening tools to help guide strategy and creative, as well as contributing to development of the holistic measurement approach for assigned clients and projects. This is a remote position with the option of being in office if you are located near NYC or SF; the role will be responsible for aiding both NY and SF office accounts.

 

Essential Duties & Responsibilities

  • Identify and ensure alignment on key performance indicators for paid media and social campaigns

  • Develop and execute monitoring and measurement plans based on objectives and agreed-upon KPIs.

  • Gather data from third-party tools as well as owned channels and native platforms to generate ongoing performance reports

  • Analyze data sets (media, social media, etc.) to pull actionable insights and help evolve the overall strategy

  • Structure and analyze informative reports and dashboards to aid digital media and social teams in campaign optimizations

  • Work with publishing partners to structure reporting cadences and delivery dates 

  • Track community conversations through social listening to identify key influencers, areas of opportunity, content trends, brand sentiment, competitors, and general community insights

  • Use online listening, supplemental research and daily community learnings to provide insights for improving programs and enhancing program successes

  • Contribute to the evolution of brand, communication, and social strategies and communicate insights gathered to the assigned Account and Creative teams.

  • Partner with media team to aid with campaign trafficking, troubleshooting, optimizations, and reporting

  • Present key findings and insights to clients throughout reporting cycles

  • Coordinate with brand health tracking partners to monitor campaign success and optimize based on results


Other Duties & Responsibilities

  • Partner with Brand/Comms Strategists and Account Managers to communicate the value of social media monitoring and analytics to clients.

  • Lead efforts in developing holistic measurement action plans across all channels for client campaigns

  • Lead investigative efforts for client measurement inquiries (digital and offline)

 

Required Knowledge, Skills, and Abilities

  • 1-2 years of professional work experience within an agency setting

  • Must have a background in analyzing data (site, media, social media) and generating reports, as well as using social listening and monitoring tools to derive insights.

  • Ability to translate your research & observations into clear, insightful and visually stimulating presentations that tell a compelling story.

  • Ability to clearly and convincingly present findings and insights in a way that demonstrates the value of the data and analysis to clients

  • Experience using platforms such as Campaign Manager 360 and Facebook Ad Manager

  • Experience with Google Analytics and/or Adobe Analytics (Omniture)

  • Experience with reporting dashboard tools like Tableau and Domo

  • Experience structuring brand health surveys with partners like Kantar Millward-Brown and Nielsen

  • Ability to think outside of the box about measurement and analysis methodology and design measurement plans based on client needs

  • Excellent written and verbal communication skills with ability to present ideas and information clearly; keen eye for detail also required.

  • Experience and comfort level presenting to clients and key agency stakeholders

  • Collaborative team player able to integrate with a diverse, talented team. 

 

Additional Information:

NEW YORK:

Pereira O'Dell is an Equal Opportunity Employer and participant in the US Federal E-Verify program. At this time, we are not accepting resumes or candidates from third-party vendors.  

SAN FRANCISCO:

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Pereira O'Dell is an Equal Opportunity Employer and participant in the US Federal E-Verify program. At this time, we are not accepting resumes or candidates from third-party vendors.  

Additional Information

All your information will be kept confidential according to EEO guidelines.