Social Strategy Director

  • 1265 Battery St, San Francisco, CA 94111, USA
  • Employees can work remotely
  • Full-time

Company Description

Pereira O’Dell is a full-service agency with offices in New York and San Francisco and is
recognized as one of the most innovative and creative firms in advertising. Our client work has won 3 Emmys, hundreds of advertising awards and has been made into two feature films. The agency has been named to Ad Age A-List multiple times and was named by Fast Company as one of the 10 most innovative companies in advertising. Pereira O’Dell’s client roster includes MINI Cooper, Adobe, General Mills, ABInBev, Zelle, Timberland, Fifth Third Bank, Intel, The Cheesecake Factory, Rakuten and The Central Park Conservancy.

Job Description

Position Summary

The Social Strategy Director is responsible for driving and managing social strategic thinking across client accounts that reflects up-to-date trends in user behaviors, platforms, technology and the competitive landscape, especially as it is relevant to our clients and creative work.

They are also responsible for the management and growth of junior team members across assigned accounts and the quality control of social strategy and execution as assigned and appropriate.

Duties & Responsibilities

  • Develop and manage execution of innovative social media marketing initiatives for clients that effectively connect with audiences.

  • Drive strategic thinking on Social Media across the agency that reflects changes in user behaviors, technology and the competitive landscape.

  • Demonstrate thought leadership by developing and presenting client industry/market research findings, social media trends, timely POVs and other pertinent information as required

  • Partner closely with other strategic and creative teams to inform creative work and executions

  • Present assigned and proactive strategic plans for using social media to solve brand/business challenges

  • Develop big ideas that forge strong emotional connections between brand and consumer

  • Work with client teams to understand client objectives, challenges and needs in the social space and develop a plan of action to address

  • Guide and mentor junior employees, such as social strategists and community managers

  • Own/oversee the management of partner relations for clients and agency, including partner agencies and technology providers

  • Support business development team in winning new clients

  • Act as senior level social subject matter expert in client meetings, as needed

  • Monitor and report on changes in social media tools, trends, and application


Required Knowledge, Skills, and Abilities

  • Deep familiarity with all major forms of social media, as well as familiarity with and interest in emerging social platforms

  • Ability to independently strategize and produce impactful and effective presentations

  • Experience creating both high level and tactical strategies which result in business growth

  • Excellent oral, written, and presentation skills

  • Experience and comfort in social analytics, with proven ability to interpret data into actionable insights and storytelling

  • Proven ability to assign and perform research, identify trends, and generate appropriate insights

  • Expertise with using social listening platforms and social publishing tools

  • Excellent interpersonal skills and the ability to build effective internal and external relationships, influence change and drive integration

  • Ability to work with cross-functional teams towards a common goal while guiding the process as needed

  • Previous experience managing a team of varied individuals

  • Self-motivated, requiring minimal supervision in a fast-moving, relatively unstructured environment 

  • Self-starter, capable of setting goals and reporting progress against them

  • Strong organizational skills, being able to manage multiple projects at once

  • A fast yet thoughtful work ethic 

  • Commitment to excellence — working nonstandard hours when necessary, anticipating issues and communicating with diplomacy, identifying emerging platforms and trends to drive innovation

  • Bachelor’s Degree in Advertising, Marketing, Communications or similar field


Physical Demands

  • Ability to travel as needed

Additional Information

All your information will be kept confidential according to EEO guidelines.