Social Strategy Director
- 1265 Battery St, San Francisco, CA 94111, USA
- Employees can work remotely
Pereira O’Dell is a full-service agency with offices in New York and San Francisco and is
recognized as one of the most innovative and creative firms in advertising. Our client work has won 3 Emmys, hundreds of advertising awards and has been made into two feature films. The agency has been named to Ad Age A-List multiple times and was named by Fast Company as one of the 10 most innovative companies in advertising. Pereira O’Dell’s client roster includes MINI Cooper, Adobe, General Mills, ABInBev, Zelle, Timberland, Fifth Third Bank, Intel, The Cheesecake Factory, Rakuten and The Central Park Conservancy.
The Social Strategy Director is responsible for driving and managing social strategic thinking across client accounts that reflects up-to-date trends in user behaviors, platforms, technology and the competitive landscape, especially as it is relevant to our clients and creative work.
They are also responsible for the management and growth of junior team members across assigned accounts and the quality control of social strategy and execution as assigned and appropriate.
Duties & Responsibilities
Develop and manage execution of innovative social media marketing initiatives for clients that effectively connect with audiences.
Drive strategic thinking on Social Media across the agency that reflects changes in user behaviors, technology and the competitive landscape.
Demonstrate thought leadership by developing and presenting client industry/market research findings, social media trends, timely POVs and other pertinent information as required
Partner closely with other strategic and creative teams to inform creative work and executions
Present assigned and proactive strategic plans for using social media to solve brand/business challenges
Develop big ideas that forge strong emotional connections between brand and consumer
Work with client teams to understand client objectives, challenges and needs in the social space and develop a plan of action to address
Guide and mentor junior employees, such as social strategists and community managers
Own/oversee the management of partner relations for clients and agency, including partner agencies and technology providers
Support business development team in winning new clients
Act as senior level social subject matter expert in client meetings, as needed
Monitor and report on changes in social media tools, trends, and application
Required Knowledge, Skills, and Abilities
Deep familiarity with all major forms of social media, as well as familiarity with and interest in emerging social platforms
Ability to independently strategize and produce impactful and effective presentations
Experience creating both high level and tactical strategies which result in business growth
Excellent oral, written, and presentation skills
Experience and comfort in social analytics, with proven ability to interpret data into actionable insights and storytelling
Proven ability to assign and perform research, identify trends, and generate appropriate insights
Expertise with using social listening platforms and social publishing tools
Excellent interpersonal skills and the ability to build effective internal and external relationships, influence change and drive integration
Ability to work with cross-functional teams towards a common goal while guiding the process as needed
Previous experience managing a team of varied individuals
Self-motivated, requiring minimal supervision in a fast-moving, relatively unstructured environment
Self-starter, capable of setting goals and reporting progress against them
Strong organizational skills, being able to manage multiple projects at once
A fast yet thoughtful work ethic
Commitment to excellence — working nonstandard hours when necessary, anticipating issues and communicating with diplomacy, identifying emerging platforms and trends to drive innovation
Bachelor’s Degree in Advertising, Marketing, Communications or similar field
Ability to travel as needed
All your information will be kept confidential according to EEO guidelines.