Why join PenFi

We have a lot of reasons to be proud to work here.

• We have a deluxe benefits package, success sharing program and comprehensive pension plan
• Local is everything. We're all about working with local businesses and partnering with our communities to make them strong and vibrant
• As a credit union, living the co-operative principles are part of our long and rich history
• We develop meaningful relationships with our co-workers and members - that means learning about their passions, families, ambitions and doing what we can to improve their lives
• We have a unique culture where we take our business seriously, but we like to have a little fun along the way
• Education is a priority and we offer an abundance of leadership and professional development programs and training to help you be the best you can be
• Corporate Social Responsibility is alive and well. From our award winning Skates for Kids Program to delivering financial literacy to new Canadians, to sponsoring local events - we donate our time, money and expertise
• We are all PenFi ambassadors and we live our truly local brand from the inside out

Who we are

We live, work and play in the Niagara Peninsula. We know Niagara's economy, it's people and every unique community. With over 20,000 personal and business members, we offer all of the products and services that our members have grown to know and love from their truly local credit union. We employ 100 truly awesome people with a desire to provide remarkable member experiences every single day.

If you want to be a part of something different, PenFinancial might just be the place. We’re on the search for an experienced digital marketer to join our small but mighty marketing team. This is a fantastic opportunity to take a leadership role in defining the next phases of PenFinancial’s digital evolution – and then helping to bring that strategy to life. 

As our Digital Strategist, you will be multi-talented and thrive in an environment where you can flex both your creativity and your technical digital marketing experience. In fact, you’re just as excited about creating the strategy as you are about building it, delivering it, and measuring it.  You take pride in your work and you’re happy to wear many hats. It goes without saying that you enjoy working in a fast-paced environment, and are a natural collaborator and team player.  

You’re also a brand champion, and you have the know-how to create on-brand experiences and digital campaigns that drive sales and support business goals. Whether that means further defining and protecting our awesome brand, developing new brand assets, or identifying innovative ways to reinforce our Truly Local Commitment – you get the importance of nurturing a good brand to achieve business results.

Think you’re the unicorn we’re looking for?  We’d love to meet you. 

But first, a bit about us…

First and foremost, we believe that our people are our greatest asset. Our values speak for themselves, and we take them very seriously – Accountability, Passion, Integrity, Respect and Knowledge – are not just a poster on the wall – they’re values we live every single day.  This is a place where everyone has a voice and where we listen.

Our Truly Local Commitment is something we’re incredibly proud of, and you’ll definitely want to read more about how we’re applying it to improve lives and strengthen communities.  We’re also proud to be part of the global movement of Certified B Corporations® who use business as a force for good, and we’re a Living Wage Employer.  And if that’s not enough, we also give back 10% of our pre-tax profits to the Niagara community through our TLC investment program.

We’re sure you’re going to love it here.

Major Duties & Responsibilities:

Remember what we said about liking to wear multiple hats?  Here are some of the ways we’re looking for you to apply your knowledge, experience and passion.

Strategy:

·         Participate in strategic and project planning

·         Play a lead role in helping to define PenFinancial’s digital marketing roadmap

·         Closely collaborate with the Marketing Communications Specialist to develop and design marketing programs and campaigns to meet business goals

·         Participate in cross-functional project teams as a subject matter expert for digital marketing strategies

·         Provide input into the marketing budget and assume accountability for delivering initiatives within assigned budgets

·         Source and manage relevant vendor relationships

Digital marketing:

·         Identify opportunities to leverage digital marketing to help drive sales, increase referrals, and deepen our relationships with Members

·         Develop, execute and measure marketing automation programs

·         Evaluate regulatory changes impacting digital communications and proactively recommend solutions to adhere to these changes

·         Execute digital marketing activities for PenFi, across all trends digital channels including:

o    Public website

o    SEO/SEM

o    Social Media

o    Email marketing

o    Advertising

o    Intranet

Graphic design:

·         Act as the primary graphic designer responsible for delivering visual assets that represent PenFi’s personality across both traditional and digital channels

·         Support graphic design needs for colleagues in other departments

Brand governance: 

·         Ensure that our visual brand is clearly articulated and well documented

·         Protect our visual brand by ensuring that everything we do is on-brand

·         Support and educate colleagues in other departments - making it easy for them to also be on-brand

Analytics and insights:

·         Proactively define and track key performance indicators, communicate results in a digestible way, and identify areas for continuous improvement

·         Evaluate internal/external data, and assess industry trends to identify marketing opportunities

·         Provide support for market research initiatives

Become a brand ambassador:

·         Attend PenFi sponsored events as a representative of the Credit Union, which may include the occasional weekend or evening

·         Look for opportunities to support our community through volunteerism and/or participation on a local non-profit boards or committees

·         Act as a PenFinancial ambassador by looking for opportunities to promote our products and services, and seek referrals from members and non-members

·         Perform any other duties as assigned

Technical qualifications

·         The nature of this role requires someone who is equally excited about digital strategy and hands-on execution, so it does require some pretty advanced digital skillsets, including proven experience with:

• • Content management systems, such as HubSpot CMS, BackBase or Forge
  • Marketing and Email Platforms (test and target, optimization, automation, personalization)
  • Marketing analytics and visualization tools such as Google Analytics, Siteimprove, Adobe Analytics
  • Digital advertising, SEO, organic and paid search
  • Social media management, marketing, and monitoring tools
  • HTML5, CSS, Javascript
  • Adobe Creative Suite
  • MS Office, SharePoint and Teams

·         A strong working knowledge of online banking and banking app development would be advantageous

·         College or University Degree in a related field and a minimum of 10 years of progressive work experience in digital marketing/strategy and graphic design

·         Past experience within financial services and/or credit unions, or a similar industry, is strongly preferred

·         Advanced skills relating to website development and management

·         Experience designing, defining and protecting visual identity

·         Strong understanding of marketing analytics and the ability to interpret results

·         Excellent project management skills and ability to lead multiple projects, meet deadlines, and foster teamwork amongst colleagues

·         Innovative and creative mindset

·         Superior communication skills and attention to detail

·         Confident communicator and presenter, able to communicate technical concepts to business users and senior executives

·         Flexible and agile, able to work in a dynamic environment

·         Committed to ongoing professional development

To learn more visit https://penfi.ca/careers/

While we welcome all applications, only those who are selected for an interview will be contacted.

Accessibility accommodations will be made for job candidates upon request.