Direct Marketer

  • Full-time

Company Description

Peermont prides itself on offering our guests exceptional customer service and value for money.  We always strive to employ and develop individuals that share our values of Respect and Humility, Integrity, Collaboration, Accountability, Innovation and Agility.

Peermont Global strive to provide opportunities to current and future employees through developmental programmes within their careers through and are therefore proud to offer another development opportunity for the position mentioned below.

Job Description

The role of the Direct Marketer at Peermont is to create and execute direct marketing campaigns – both in an automated and ad hoc manner to a variety of stakeholders and customers through all available channels, including but not limited to email, sms, push and direct messaging.

  • Work with the Group Direct Marketing & Loyalty Programme Manager to plot out the Group and Individual Property direct marketing communications calendar and messaging.
  • Create innovative and informative direct marketing communications to the various databases, based on approved lifecycle strategies.
  • Analyse and report back on all campaigns and make recommendations accordingly.
  • Manage the lists / databases in accordance with best practice and legal requirements governing direct marketing in South Africa and Botswana.
  • Investigate and propose list acquisition ideas for all current and potential target markets.
  • Manage database hygiene campaigns and processes.
  • Execute campaigns across all channels as required.
  • Collaborate with vendors and service providers to enhance direct marketing channels, strategies, and processes.
  • Be an active member of the Marketing Department and actively participate in activities related to Department.

Qualifications

  • Marketing Degree/3 Year Diploma
  • Excellent time and project planning skills
  • Above average computer literacy for both Office 365, any CRM software and or Marketing Automation software.
  • Three years’ experience in similar role.
  • Self-motivated with exceptional attention to detail.

Additional Information

  • Shift work
  • Will have to obtain a Gaming Board License from the relevant authority
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