CRM Administrator: On-Line Sports Betting

  • Full-time

Company Description

Peermont prides itself on offering our guests exceptional customer service and value for money.  We always strive to employ and develop individuals that share our values of Respect and Humility, Integrity, Collaboration, Accountability, Innovation and Agility.

As part of this we endeavour to provide opportunities to our employees to develop their careers within the Peermont Group and are therefore proud to offer another career development opportunity for the position mentioned above.

Job Description

Data Analysis

  • Analyse internal data to help identify trends within to help optimise client lifetime values
  • Keeping track of KPI’s and providing information to various teams based on internal data
  • Managing 3rd party integrations and recommend updates to software stack
  • Help provide information to trading team to help optimise margin
  • Provide information to marketing team to help optimise campaigns

Market Analysis

  • Analyse competitors and look for opportunities to create better internal and external campaigns
  • Work with marketing to ensure profitability on all marketing campaigns and retention campaigns
  • Help identify external trends that would impact on the underlying business

Retention and ROI

  • Identify segments to market to and track ROI on internal marketing campaigns
  • Develop and test new strategies aimed at improving life time values and retention rates
  • Develop comprehensive lifecycle tracking and segments to help optimise KPI’s

Qualifications

  • A minimum of 3 years of analysis (Data analyst, CRM analyst, Marketing analyst);
  • SQL and experience with data visualisation tools is essential;
  • A passion for sport is advantageous;

Additional Information

  • Experience in the gambling and sports betting space is advantageous;
  • Experience on NetRefer
  • Fluency in English is essential;
  • A relevant degree or diploma;
  • Be a team player;
  • Work well under pressure and be results driven
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