Marketing Manager2 Copper Dr, Kuleka, Empangeni, 3880
- 2 Copper Dr, Kuleka, Empangeni, 3880, South Africa
Umfolozi Hotel Casino and Resort is one of 12 properties that are operated by Peermont Global (PTY) Ltd which is an award-winning hospitality and entertainment company. Renowned for its multi-faceted hospitality and gaming facilities, Peermont Hotels, Casinos and Resort offer fine dining, relaxing hotel stays, exciting casino action, live entertainment, soothing spa treatments, efficient conferencing and sporting activities – all delivered with impeccable service by our multi-talented employees.
Development and implementation of the Casino Resort’s full marketing plan, including revenues, occupancies, footfall and other key financial and brand awareness drivers – including consultation and forward planning with all divisional heads and Peermont head office.
Development and implementation of advertising, promotions, direct marketing, entertainment, public relations, relationship marketing and loyalty programme plans to ensure repeat and new business from identified target markets. This includes the implementation of effective Winners Circle, Black Card and casino and hotel marketing strategies.
Continuously monitor revenue performance of the casino resort and different divisions, and proactively recommend solutions to improve. This is a primary focus of this position.
Aggressively implement defence or attack marketing plans with competitor casino resorts activity mapping.
Ensure Umfolozi Hotel Casino & Convention Resort marketing supports the sales efforts of the unit for all hotel market segments as well as events and conferences
Market the approved positioning, image, facilities and services of the casino resort through effective communication to all target markets – including gamblers, day trippers, media, local government, travel agencies, corporates, business leaders etc.
Strong communication with fellow operational departments and General Manager to compile, co-ordinate and implement local marketing interventions and fix it strategies when the business needs it - even outside of normal plans set for the year.
Ensure that the casino resort has a detailed forward promotions calendar that is conceptualized and populated in detail 12 months in advance, taking cognisance of previous business trends and the needs of the different divisions i.e. casino, hotel, food and beverage, conferencing and entertainment.
In conjunction with the Entertainment ensure a busy but financially viable entertainment calendar is planned, implemented and communicated effectively to increase the right footfall on complex – ensuring conversion strategies to increase gaming. This includes music concerts, shows, daily entertainment, family holiday programmes, sporting events, boxing, cycling, road running etc.
Effective event management for launches, promotions, CSI etc.
Conduct regular market research, customer care analysis and provide marketing insights for management to enable better decision making.
Plan and execute Peermont - standard advertising in the key catchment markets to ensure awareness and footfall. This includes proactive forward planning of advertising needs in production and media, and demonstrating exceptional creativity that cuts through the clutter.
Ensure an effective PR strategy, generating regular newsworthy publicity stories and good media relations.
Ensure Umfolozi Hotel Casino & Convention Resort is positioned at the forefront of social media messaging and deployment of different platforms for maximum awareness and commercial benefit.
Oversee the accuracy and cleanliness of the Umfolozi Hotel Casino & Convention Resort Winners Circle, hotel, sales and entertainment databases, and ensure an aggressive and active direct marketing plan to drive revenues – with appropriate offers to active and inactive customers.
Ensure effective retention, activation and re-activation of current and lapsed gamblers through relevant and appropriate offers and communication to the members. This includes effective deployment of the call center.
Effective management of the in-house DTP studio with the key outputs of creative campaigns that works and cost effective time management.
Management, motivation and development of marketing, entertainment, promotions and DTP staff for best results and job satisfaction.
Coordinate photographic and video shoots at property level, taking direction from the Group Communications Manager.
Compile and manage costs of the annual marketing budget, and being flexible to make short term adjustments without overspending.
Compile effective marketing month-end reports which must include report backs on key projects, divisional priorities, upcoming forward plans, ROI on entertainment or advertising campaigns, Winners Circle statistics etc. and contribute to the casino resort’s effective OPCO reporting through the GM.
Take guidance and instruction from specialist Group Marketing positions, the Peermont way
A proven track record in a similar role or industry
Good organizational and administrative skills is critical
A Marketing Degree or Diploma is essential
At least 5 years’ experience in a Sales & Marketing management role, preferably in the hospitality or entertainment industry
Excellent communication and interpersonal skills, with strong collaboration at all levels and lots of patience
Technical and professional proficiencies in radio production, TV production, media schedules and advertising briefing for best results
Be proficient in MS Office, including above average computer and presentation skills
Ability to interact with people at all levels
Innovation and creativity is a key attribute of this position
Be a team player with superior communication skills
Be emotionally mature in working under pressure
Strong analytical skills and attention to detail is a distinct advantage
To effectively market and communicate Umfolozi Hotel Casino & Convention Resort to all target markets, to deliver superior revenue results in all departments at an acceptable cost.
To manage the day to day marketing activities of Umfolozi Hotel Casino & Convention Resort and build a highly effective marketing team that collaborate and deliver excellent projects on time and within budget.
To ensure that marketing best practises and efficient internal processes support all disciplines of marketing, including, but not limited to responsible and break-through advertising, direct marketing that delivers results, commercially astute PR and engaging social media, meaningful promotions to maximise footfall and deliver on business objectives – at all times ensuring that creativity, communication and offerings are successfully implemented to deliver offerings of value for our customer, clients, partners and society at large.