WE CREATE SKIN CARE THAT'S SHOCKINGLY STRAIGHTFORWARD 

• We are dedicated to the research. 
• We never compromise on ingredients or outcomes. 
• We believe in multi-faceted formulas that give you a full spectrum of benefits. 
• We are committed to the truth even if that makes us unpopular. 
• We have an unwavering love and respect for women. 
• Never wonder if a product will deliver. 

We are fast-paced and team-oriented. We foster creativity from individuals and teams. We strive for growth in every aspect of our company. We are seeking experienced, talented and committed individuals to help lead us into our next phase of growth.

Paula’s Choice is Your Right Choice!

Paula’s Choice Skincare is multinational brand that is 25 years strong!  Our vision is to empower and enable people around the world with highly effective products and in-depth knowledge to achieve their own definition of beautiful.  We question ingredients, follow the facts and stand up for the customer, because we’re in this journey together.

How you’ll have an impact at Paula’s Choice:  Due to continued momentum, our Performance Marketing team is expanding again!  This team has recently won a recognition award from AdWeek – just one example of the caliper of talent we are fortunate enough to have driving our business!

As our Search Engine Marketing Specialist, you will conduct on-going optimization tactics to successfully manage all paid search and shopping campaigns within Google, Bing, and Gemini. You will use your experience and expertise to meet revenue and acquisition goals by utilizing best practices and tactics. 

You will have the opportunity to work with multiple teams (site, content, branding, etc.) and further expand your knowledge.  Our team is growing and our organization is poised for significant growth in the next few years.  This is an opportunity to join a team where you can truly make an impact!

We are considered a front runner with Google because our team is consistently ahead of the curve of best practices, which means we get to attend some pretty exciting events (for example GML – Google Marketing Live an invite only conference)!  Someone with extensive GDN experience is highly desired for this role.

If you’re an experienced SEM professional, who is passionate, adaptable and driven this could be an ideal fit for you.

As the SEM Specialist, a typical day might include a mix of the following:

• Conducting on-going optimization tactics: keyword expansion, negative keyword development, keyword bid management, adcopy creation, sitelink management, landing page auditing, and additional related responsibilities  
• Account expansion by generating new campaigns/adgroups and research and analyze competitor tactics  
• Participating in the development of New Customer Acquisition strategies  
• Conducting on-going SEM research to utilize latest trends and tactics 
• Other responsibilities as assigned by your manager

The details:

Location: We are based in Seattle, but open to this role being fully remote

Hours: Typical business hours

Physical requirements: Ability to sit and have screen time for long periods of time

What you’ll bring to the table:

• “In house” SEM experience (not solely agency experience)
• Experience managing/assisting on large SEM budgets
• Strong aptitude in third party tools including Google Analytics, Search Ads 360, Marin, Kenshoo, Google AdWords, Bing Ads and Gemini
• GDN experience
• PLA / Shopping Experience
• High level of optimization experience including keyword research, keyword expansion, negative keyword development, adcopy development, A/B Testing, and keyword bid management  
• Deep understanding of applicable KPIs and proven, strategic experiencing meeting or exceeding them
• Experience analyzing Paid Search performance metrics and optimizing accordingly
• High level of expertise in Microsoft Office applications
• Exceptional communication skills, both verbal and written
• A self-starter mentality and agility to adjust to evolving initiatives
• Ability to deliver against very tight deadlines
• Desire to test and deliver new initiatives

What can help you really stand out:

• BA or BS in Marketing

What we offer you:

• A robust benefits package including health, vision, dental, retirement and more
• Transportation stipend, gym membership and more
• Product samples and discounts
• Generous PTO
• Great location – we’re in the heart of Seattle’s beautiful International District
• Exceptional environment – we work hard and celebrate our accomplishments.  You might catch our teams riding the Seattle Ducks, at Mariner’s games or connecting at happy hours
• Did we mention we’re a dog-friendly office?

Paula’s Choice is committed to diversity! Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it’s the right thing to do, but because it makes our company stronger. We hope you agree.  If you share our values and our enthusiasm for empowering people to achieve their own definition of beautiful, Paula’s Choice could be a wonderful fit for you.

Note:   At any time, with or without notice, Paula’s Choice reserves the right to add/delete/change the position’s requirements.