Paula’s Choice is Your Right Choice!  

Paula’s Choice Skincare is a multinational brand that is 25 years strong! Our vision is to empower and enable people around the world with highly effective products and in-depth knowledge to achieve their own definition of beautiful. We question ingredients, follow the facts and stand up for the customer, because we’re in this journey together.   

How you’ll have an impact at Paula’s Choice:  The Director of Retention is responsible for driving growth and revenue for the Email/SMS channel and our loyalty program. This role is strategic, executional and analytical. You will be empowered to drive new ways of providing value to our customers that is personalized and served at the most relevant time with the goal of building strong relationships with Paula’s Choice customers.

As a Director of Retention Marketing a typical day might include a mix of the following:

• Create and manage monthly email/SMS calendar to ensure a diverse mix of content related to editorial, education and promotional emails/SMS. Ensure calendar activations are aligned with daily sales goals. 
• Create and manage daily, weekly, and monthly sales forecast. Responsible for hourly pacing reporting and sales contingency planning. Execute pivots in a timely manner to meet sales goals. 
• Strategically develop growth plans related to the Email and SMS channel. Specifically lead generation tactics that drive email/SMS subscriber list and growth of our VIP segment.
• Oversee development and execution of customer segmentation strategy
• Develop and maintain sustainable revenue streams related to retention including email/SMS drips. Proactively and consistently optimize revenue streams to improve/maintain key KPI’s.
• Responsible for actively reducing churn though various strategies related to unsubscribes, at risk and lapsed customers. 
• Accountable for and reports out on key retention rate KPI’s related to customer purchase lifecycle (cohort analysis and tracking), RPE (revenue per email), open rates, click through rates, revenue loss per opt out. 
• Other responsibilities as assigned by your manager

The details:

Location: Downtown Seattle, Washington (Temporarily Remote)

Hours: Typical business hours

Physical requirements: Ability to sit for long periods of time and ability to handle long periods of screen time

Travel requirements: Up to 5%, domestic travel

What you’ll bring to the table:

• 5+ years of retention (primarily email marketing) marketing experience
• Experienced in working with an email platform to create and deploy emails 
• Strong analytical skill set to analyze campaign and customer segmentation performance and identify opportunities
• Strategic thinking and planning capability
• Strong presentation skills
• Ability to work with data analyst/scientist to test various audience segments
• Advanced understanding of email strategy and engagement metrics
• Strong background in analytics, data, A/B testing and customer segmentation
• Proven experience in attribution modeling and use of AI data to drive strategies
• Skilled at reporting KPI metrics via GA and ESP’s
• Hands on experience managing a top revenue driving channel is a must

What can help you really stand out:

• 7+ years of retention (primarily email marketing) marketing experience.

What we offer you:

• A robust benefits package including health, vision, dental, retirement and more
• Transportation stipend, gym membership and more
• Product samples and discounts
• Generous PTO
• Great location – we’re in the heart of Seattle’s beautiful International District
• Exceptional environment – we work hard and celebrate our accomplishments.  You might catch our teams riding the Seattle Ducks, at Mariner’s games or connecting at happy hours
• Did we mention we’re a dog-friendly office?

Paula’s Choice is committed to diversity! Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it’s the right thing to do, but because it makes our company stronger. We hope you agree. If you share our values and our enthusiasm for empowering people to achieve their own definition of beautiful, Paula’s Choice could be a wonderful fit for you.  

Note: At any time, with or without notice, Paula’s Choice reserves the right to add/delete/change the position’s requirements.