Passion for Life, Inc. is a 501(c)(3) organization. Our mission is to help students identify their passions and create a plan to turn their passions into rewarding careers. Passion for Life, Inc. was created to be a high energy and engaging process that helps students identify their passions and gain clarity on how to utilize their core strengths and talents to select a career.

We are at an exciting milestone of serving the community for 10 years and we’re ready to take it to the next level! As part of making its programs more effective and far reaching to impact as many students as possible, we are relaunching the brand and developing a new marketing strategy.

Project: Search Engine Optimization (SEO)

• Plan, develop and launch SEO strategy to improve search engine ranking
• Perform thorough keywords research
• Identify key SEO KPIs and create a dashboard for regular performance updates
• Monitor redirects, click rate, bounce rate, and other KPIs
• Identify customer personas to better target identified audiences

Preferred Skills and Experience

• Bachelor’s degree in Marketing, PR, Communications, or related field

Time commitment: 8-10 hours/week for 12 weeks (Total: 96-120 hours)