Location: Melbourne (Global HQ)

Team: Marketing

Reporting to: Global Marketing Stream Lead

The PaperCut Story

At PaperCut, we believe two things: great code can change the world, and a great flat white can change your morning.

Now, let's be honest, "print management" doesn't usually make people leap out of their chairs. But here at PaperCut, we’ve turned the most boring part of IT into one of the most exciting and impactful jobs in tech. How? Simply put, our code saves trees!

We’re a BCorp-certified company on a mission to make our customers' printing waste-free, easy, and secure. With a global footprint spanning 195 countries and 140 million end users, we are a true Australian success story moving forward into the cloud, SaaS, and beyond print.

What You’ll Actually Do

• Lead the Evolution: You aren’t just "doing SEO" for us; you are here to make the entire business search-capable. You’ll lead the transition from traditional SEO to AI-assisted discovery (AEO/GEO).

• Design the System: Instead of optimising pages in isolation, you’ll help us design a scalable search system, setting the standards and playbooks that ensure PaperCut remains discoverable and authoritative.

• Be the Search Authority: Act as the central domain expert and change agent, partnering with Marketing, Product Marketing, Support, and Engineering.

• Drive Experimentation: Stay ahead of the curve by leading tests across AI overviews, schema, structured data, and topic authority models to maintain our competitive advantage.

• Enable the Team: Develop the training and toolkits that allow diverse contributors across the company to produce search-ready content without slowing them down.

• Measure What Matters: Define success metrics that go beyond simple rankings, translating complex data into clear strategic recommendations.

What You Bring to the Table

• An AI-First Mindset: You have a deep understanding of the digital landscape, from buying journeys to customer journeys, how they're supported by agentic AI and how search is changing in a generative world.

• Strategic Execution: You can design a compelling vision and deliver it, aligning your search strategy with our overarching global company goals.

• Technical SEO Depth: You are an expert at optimising website configuration, relevance, and popularity to drive high-quality organic traffic.

• Exceptional Communication: You’re a natural storyteller who can use copywriting and presentations to unlock expertise in others and influence cross-functional teams.

• MarTech Savvy: You know how to leverage modern tooling, data, and automation to drive both rapid execution and deep analysis.

Why Join PaperCut?

• Values-Driven: We’re guided by our values: Caring, Honest, Intelligent, and Nimble (CHIN). They aren't just posters; they’re how we build products and treat each other.

• Melbourne Born & Bred: We are a true Australian success story, still owned and run by our founders right here in Melbourne.

• Share the Success: We offer all permanent employees a Share the Success bonus, ensuring that when the company thrives, our people do too.

• Real Impact: PaperCutters are involved in strategic decisions through collaborative leadership groups. We respect expertise and give you the autonomy to build.

• Generous Leave: Including up to 18 weeks of parental leave and a genuine commitment to Diversity, Equity, Inclusion, and Belonging.