Senior Director of Demand Gen Cortex
- Santa Clara, CA
- Department: Marketing
At Palo Alto Networks® everything starts and ends with our mission:
Being the cybersecurity partner of choice, protecting our digital way of life.
We have the vision of a world where each day is safer and more secure than the one before. These aren’t easy goals to accomplish – but we’re not here for easy. We’re here for better. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are.
Disruption is at the core of our technology and on our way of work to meet the needs of our employees now and in the future through FLEXWORK, our approach to how we work. We’re changing the nature of work from benefits to learning, location to leadership, we’ve rethought and recreated every aspect of the employee experience at Palo Alto Networks. And because it FLEXes around each individual employee based on their individual choices, employees are empowered to push boundaries and help us all evolve, together.
In this role within the Cortex marketing team, you will be responsible for creating the global campaign strategy and plan for all products within the Cortex portfolio, orchestrating with the global teams, identifying the marketing mix, leading a team of integrated marketing managers who will develop all the integrated campaign components. The role will be measured against the ability to generate pipeline through lead capture, nurture, and creation of new business opportunities for the Cortex GTM.
Collaborate with the product marketing team to develop campaign themes that support the product messaging to reach the right audience segments for Cortex. Iterate and refine those messages for specific personas based on results.
Lead the integrated marketing managers to define the program mix, content plan, global campaign calendar and required resources to execute the campaigns.
Work with the creative services team to develop campaign concepts, messaging, and campaign deliverables for the campaign and supporting programs.
Collaborate with data and operations teams to monitor results and mix-shift campaign execution, from messaging to audience targeting, based on progress against goals.
Coordinate with Field and HUB teams in North America, Japan Asia Pacific, Europe, Middle East and Africa to deliver on an integrated demand plan that includes both globally and locally executed programs.
Coordinate with the corporate communications and social marketing teams to time campaigns appropriately for effective go to market launches.
Work directly with sales enablement, product marketing, channel, and field marketing to ensure campaign tactics are supporting or exceeding goals.
Continually track and report on campaign and program metrics, conduct ROI analysis to determine the effectiveness of all marketing programs, and optimize campaign efforts accordingly.
Regularly update Cortex leadership and executive leadership on campaign plans, program deliverables, and schedules.
We are looking for an experienced, results-driven, flexible, and creative tech industry demand-gen leader who possesses diverse marketing knowledge and experience. Excellent collaboration, communication and organization skills are required to successfully manage programs from end-to-end. Campaign experience in EDR or SIEM markets is a bonus.
12+ years of demand gen campaign experience and/or marketing program management experience.
Experience building global integrated marketing campaigns for a B2B technology company.
Candidates must have outstanding communication skills and be able to work as part of a team.
Candidates must have a successful track record of executing programs with cross-functional virtual teams.
High energy self-starter with a can-do attitude, and ability to learn quickly and work in a hyper-growth environment, while setting strategy and getting down in the weeds to get the job done.
Experience with digital strategy including, ad-tech, landing pages, nurture etc.
Candidates must have great intuition for bold, sharp and creative messaging as it relates to promotional content – (landing pages, ads, social media posts, etc.), and provide strategic direction and guidance to the team on the content mix needed to support the campaign.
Knowledgeable in technology markets, and experience in endpoint security, or security operations infrastructure a HUGE plus.
Extensive hands-on experience with marketing automation and program collaboration tools: SFDC, Marketo, WorkFront, GSuite, etc.
Our marketing team has an opportunity like in no other industry: high impact work and the chance to change the future of digital security, globally. Your hands will be in industry-leading content created in the face of rapidly growing threats: cyberattacks. Being in marketing at Palo Alto Networks means that you will be in the midst of the changes impacting our industry, and helping our internal teams, customers, and partners address the ever-changing threats we all face on a day-to-day basis.
We’re trailblazers that dream big, take risks, and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.
We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at [email protected].
Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.